YouTube starts widely rolling out its massive, auto-playing Masthead ad on TVs

[steven36]

Earlier this year YouTube tested a huge new ad format for its TV experience called a Masthead. Today, that new ad format is rolling out widely to all users.

 

 

Announced in a brief post, YouTube says that its beta test of this new ad format was successful in select markets leading to the now global rollout of the Masthead ad format. The new format is available to all advertisers on a CPM basis as part of a cross-screen advertising campaign on YouTube.

 

YouTube’s Masthead ad format is not subtle by any means, appearing over the entire top portion of the TV app. Further, that ad auto-plays silently and expands to full-size when the user hovers over the ad. Advertisers, such as FOX, call this “first of its kind” initiative a “fantastic way” to promote its content. The TV network has been using the YouTube Masthead to promote its hit show The Masked Singer.

 

After successful test campaigns in select markets, the YouTube Masthead is now globally available on TV screens for all advertisers to buy on a CPM basis. It can be purchased as part of a seamless cross-screen buy that runs on mobile, desktop and TV screens or as part of a single-screen only buy that runs just on TV Screens.

 

Over the last month, FOX has been testing the Masthead on TV screens as part of their strategy to drive awareness for their hit show, The Masked Singer. Natalie Park, VP of Media, FOX says “This first-of-its-kind initiative reaches viewers where they live, right at their point of viewing, and with YouTube’s scale, it’s the perfect partnership and a fantastic way to promote our #1 show

 

 

This new YouTube Masthead should start appearing on all YouTube apps for TVs starting today including Android TV, Roku, Fire TV, and the YouTube app on smart TVs such as from Samsung and LG.

 

If you’re a YouTube Premium subscriber, we’ve confirmed with Google that you won’t see this Masthead ad.

 

Source

[Karlston]

34 minutes ago, steven36 said:

YouTube says that its beta test of this new ad format was successful in select markets

 

One wonders how they gauged its “success”.

 

Probably received a high number of complaints from the victims beta testers.

[steven36]

1 hour ago, Karlston said:

 

One wonders how they gauged its “success”.

 

Probably received a high number of complaints from the victims beta testers.

Same thing as them updating there terms of service saying they can ban you  if they think  they cant make no money off you like  if you use adblockers  and things

 

Quote

YouTube may terminate your access, or your Google account’s access to all or part of the Service if YouTube believes, in its sole discretion, that provision of the Service to you is no longer commercially viable. "

https://www.youtube.com/t/terms?preview=20191210#main&

 

If your a member of YouTube  and cause a dispute  they just going  to ban people starting next month .this gives them the power ban you  for anything if they want  if they deem your a profit loss.  That why i say if you dont get paid  from them for uploading dont bother logging in.

[Guest]

If you're using Android/Android TV platform, you can use any alternative apps instead of official ones; all of them are ad-free:

 

Smart YouTube TV: https://smartyoutubetv.github.io/

NewPipe: https://newpipe.schabi.org/

YouTube Vanced: https://vanced.app/

 

The only thing you need to do is to sideload them (as these apps are not posted to Playstore)

[A4A4]

Hi all, I've just stumbled upon this forum through a search and figured I'd share a tidbit: running Smart Youtube TV on my nvidia Shield TV these types of ads have started appearing a few days ago. Previously Smart... worked fine blocking everything. Hopefully an update will fix or I'll have to dig deeper.

 

Maybe I'll return and see if anyone else have the same or differing experience; seems like a nice forum you've got going here.

 

Peace.