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Instagram Hires From Within to Fill Vacant Head of Product Role


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Vishal Shah was promoted to assume Adam Mosseri’s old position




When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management director Vishal Shah was tapped as head of product for all of Instagram.


Previously, Shah had been overseeing the Facebook-owned photo- and video-sharing network’s shopping initiatives, advertising products and IGTV long-form video platform. Shah will report directly to Mosseri.


Shah did not respond to a request for comment, but a spokesperson for Facebook confirmed the move, sharing this statement from Mosseri: “I am thrilled that Vishal Shah is Instagram’s new head of product. Vishal is an experienced manager with deep product knowledge who lives out Instagram’s values of people first, simplicity and craft. He is a great addition to our leadership team, and I look forward to working with him in this new role.”


Shah joined Instagram in June 2015 after spending nearly 10 years with insights and analytics platform Turn.


Promoting from within may bring some stability to Instagram, which saw co-founders Kevin Systrom and Mike Krieger abruptly leave the company in late September, just two weeks after chief operating officer Marne Levine returned to parent company Facebook to become its vp of global partnerships and business development.


Shah’s former seat won’t get too cold, as Recode reported that it will be filled by product manager Ashley Yuki, who oversaw Instagram’s video products, including IGTV.



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