Jump to content

M&S pulls Google ads for fear of appearing next to extremists


CrAKeN

Recommended Posts

gettyimages-621624212.jpg

 

M&S joins the Google boycott.

 

The bastion of the British high street joins the UK's government and a host of others in suspending its advertising with the internet giant.

 

British retailer Marks and Spencer over the weekend became the latest company to remove its ads from Google for fear they'll be snuggled up against extremist content.

 

M&S joins the British government and banks RBS, Lloyds and HSBC in suspending its adverts from all of Google's platforms in the wake of an investigation by The Times that uncovered advertisements for well-known companies appearing next to YouTube videos made by supporters of extremist groups.

 

"In order to ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through," said a spokeswoman for Marks and Spencer in a statement.

 

Ads appearing alongside YouTube videos generate money for the creator every time they're clicked, meaning that companies could inadvertently be giving money to extremists.

 

McDonald's, L'Oreal, Audi, the BBC, the Guardian and advertising giant Havas have all pulled their digital ads from Google in the UK.

 

Google's head of Europe, Matt Britten, reportedly apologized at a conference on Monday, according to the Guardian. "Clearly we need to do more," he said. 

 

Google did not immediately respond to a request for comment.

 

Source

Link to comment
Share on other sites


  • Views 407
  • Created
  • Last Reply

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...