Inside Microsoft's grand plan to sell more Windows 10

[Batu69]

Microsoft officials gave PC and phone makers their latest Windows 10 marching orders at WinHEC 2016. Here's where Microsoft is hoping its partners push the envelope the rest of this year.

 

 

Microsoft isn't expected to have its next wave of Windows 10 devices ready for unveiling until Spring 2017. The company also isn't expected to prolong its Windows 10 free upgrade offer beyond July 29 this year.

 

So how is Microsoft intending to drive more Windows 10 adoption during the rest of calendar 2016?

Microsoft is rallying its PC partners around a handful of Windows 10 feature pillars, specifically, Continuum, security, Windows Hello, Windows Ink/pen support, and new Cortana capabilities. These are some of the most visible areas that Microsoft will be bolstering with new functionality when it delivers its Windows 10 Anniversary Update -- the next (and likely, only) new feature update to Windows 10 coming out this year.

 

At its late April Windows Hardware Engineering Conference (WinHEC) 2016 events in Shenzen and Taipei, Microsoft execs extolled the virtues of the new features that will arrive around late July 2016 to OEM attendees of the event. Microsoft posted slides from its WinHEC 2016 events on its Channel 9 site earlier this week.

 

While Microsoft continues to try to get OEMs on board with improving touch and gesturing support with their new devices, pen support is becoming a bigger obsession. Convincing PC makers to build devices that support Windows Ink and pens, and better yet, make sure their devices support use of pens and touch simultaneously, is top of mind.In the security realm,

 

Microsoft officials are telling PC makers that they can up customer satisfaction by including pens and inking support with their Windows 10 devices.

 

Microsoft also is stepping up its messaging around why Windows 10 is more secure than Windows 7. Microsoft is finally expected to deliver the Enterprise Data Protection functionality in the Windows 10 Anniversary Update that will use file-level encryption to help prevent accidental data leaks by separating consumer and business applications and data. The Windows Defender Advanced Threat Protection service the company announced a couple of months ago may be ready for use around the third quarter of this calendar year, sources have said.

 

Windows Hello, Microsoft's biometric security capability which allows users to log in using facial and/or fingerprint recognition, will be further fleshed out with the coming Anniversary Update, too. According to the WinHEC 2016 slides, Microsoft will add fingerprint recognition to Windows 10 Mobile this summer. (Currently, users with newer Windows Phones can use retina-scanning to log in with Hello, but not yet fingerprints.)

 

Microsoft is still pushing hard to get more of its PC and phone partners to make support for Continuum a key selling point for their devices. On new Windows Phones, Continuum allows users to connect their devices to large screen monitors and keyboards and use their Mobile apps on the bigger screen. On PCs, Continuum enables better tablet-mode support on 2-in-1 devices.

 

Microsoft's elevator pitch for Continuum is that it makes it so "a laptop can be used like a tablet and a phone can be used like a PC." Lately, Microsoft officials have emphasized the fact that users can continue to use their phones as phones even while they are connecting them to larger screens to run other apps.

 

As many have come to realize -- and some even to accept -- almost no one buys a new device to get a new operating system release. People buy new PCs, tablets and phones, more often than not, when their current devices no longer work or work well enough. But that isn't stopping Microsoft and PC makers from still trying to find that new magic bullet that will spur consumers and business users to shell out for a new Windows 10 device in the coming months.

 

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[steven36]

Saying they will be able to do something and being able to do it is two different things .  they already  got 300 plus million users and growing everyday that's not going to buy windows 10 anytime soon . In order for them to  ever be able  to sell windows 10 they need to focus on fixing and removing things that caused the masses to not take the free upgrade.. it's not rocket science. And for them to ever do something the people really wants is highly  unlikely. 

 

The only reason Windows 10 has more users than XP  and Win 8.1 was the fact it was and for now is a  free upgrade  that's only thing it has going for it  really.  if they tired to sell  a beta O/S full of bugs and all the privacy concerns  in the beginning  it would sold less than Windows 8 did.  They made  a O/S full of data harvesting  like a lot  proprietary freeware is, so  how do they ever expect to sell it  ? They even ban  cortana from hooking up to other search engines  so all the data harvesting money goes to them. 

 

 

The free Windows 10 experiment was a test to see  how much crap Microsoft can get away with to earn a profit and the price is you're  privacy  85% dont use Win 10 yet  according to netmarketshare  witch is a Microsoft affiliate  by the way and Windows 10 is a free upgrade  if  it would been like Win 7 people would have been swarming to update even if they have 25% of the market  by August  they didn't sell these copies they gave it away  and still 75% wont be using it at all.

 

If no more free upgrades after July 29th 2016 like they claim,  it will be up in 2017 before we see if windows 10 dont be a flop or not like Windows 8 was, like i told people in the beginning it was going take at lest 2 years to see if windows 10 will ever sell much at all. . 

[Beamslider]

It will sell because it will soon be all you can get on a new device.   That has always been where the money was for MS.  They don't really care how many people buy Windows because they are collecting from manufacturers. And then collecting a second time every time a corporation wipes the Windows shipped on a machine and puts their own image of Windows on it.   A great racket if you can manage it.

 

Now that phones and tablets are eating into the consumer market, they are scrambling for a new source of cash.......Don't under estimate the people on phones and tablets......They will go for it.  Unfortunately most of the young population does not care about their privacy.

[Karlston]

Microsoft are now marketing Windows 10 by explaining to users the benefits of upgrading?

 

Nadella and Myerson need to be DNA tested and drug tested. They're obviously either imposters masquerading as the ones that marketed W10 by forcing it down people's throats, or have taken to mind-altering substances after finally realising the failure of that much-detested marketing approach.

 

 

[steven36]

1 hour ago, Beamslider said:

It will sell because it will soon be all you can get on a new device.

Well chop chop  you better get too buying . 2020 when windows 7 run out of updates is 4 years  away and business  only makes up less than half of the O/S market Microsoft seen a 5% decline in sales on windows in 2015 new units have not sold good since 2013. Im one of the few who who bought  windows 8 and windows 8.1  because i wanted new units and  i would buy a PC without a o/s on and not be charged  windows tax it and pirate windows 8.1 or use Linux before i buy windows 10 unless it changes a lot .  I'm sick of buying   windows  and a year or 2 latter  they want me to buy it again .Even if there is a recovery  its going be from selling 2 and 1 tablets and its going to be so small its not going make a lot of money. But they said this going happen in 2016 now moved it up too 2017  . Someday never comes.

 

 

 

 

1 hour ago, Beamslider said:

Now that phones and tablets are eating into the consumer market, they are scrambling for a new source of cash..

Yes and windows phones = failure  everyone is buying phones  as long as there not Windows phones

 

 

 

 

[straycat19]

1 hour ago, Beamslider said:

It will sell because it will soon be all you can get on a new device.

 

That definitely isn't true.  I have been buying new laptops with Windows 7 on them and was told as long as Windows 7 was supported I would be able to get it on my new laptops.  Besides that I have a VL for Windows  7 and can install it on as many systems as I want in case it doesn't come pre-installed on systems I buy.  Just another post by a Microsoft Kool-Aid drinker.

[Beamslider]

Not a MS koolaid drinker as you put it and actually prefer Windows 7, also use Linux and use an Android Phone.....But it will get harder and harder to get Windows 7 without installing it yourself (which I do) and most of the general public will accept and use whatever comes on the machine.   The general computing public is not the group of people that hangs out at Nsane or other boards and simply doesn't do much of their own installs.  That is the reality

[steven36]

1 hour ago, Beamslider said:

Not a MS koolaid drinker as you put it and actually prefer Windows 7, also use Linux and use an Android Phone.....But it will get harder and harder to get Windows 7 without installing it yourself (which I do) and most of the general public will accept and use whatever comes on the machine.   The general computing public is not the group of people that hangs out at Nsane or other boards and simply doesn't do much of their own installs.  That is the reality

The key is too get people too buy new machines  85% that's not using windows 10 shows they dont, The 250 Million Users still on XP shows they dont even more .  and most of the 300 million who use windows 10 upgraded from Windows 7 or 8 really shows they dont and  I was one of the people who was looking forward to windows 10  tell I tested it and they still count me as a user even though I don't , so there numbers are rigged .And when most people get a phone they lease to own them from there service providers and they dont be handing out windows phones  Unless you have a Crystal ball you and Microsoft are just farting  in the wind  even researchers like  Gartner who gets paid to predict the market keeps being wrong time and time again and you want try sell this on me?   I'm a realest meaning i dont believe nothing tell it happens.  To me its all made up  fiction tell it does 

[Jaley]

To be honest, Windows 10 is a sleek, usable and smooth operating system as compared to it's predecessor so there is not much complain about it. Apart from the forced updates which was implemented in Windows 10. As for privacy is not much we can do with corporation collecting our data and information since nothing in this world is free so do live with it. e.g Google,Facebook, Microsoft, Apple etc.... 

[Ryrynz]

13 hours ago, steven36 said:

In order for them to  ever be able  to sell windows 10 they need to focus on fixing and removing things that caused the masses to not take the free upgrade.

There's nothing to fix. And even if it was a perfect OS over 7 in every possible way people still wouldn't upgrade. Because as I pointed out earlier to you Steven, people are generally pretty stupid.

[steven36]

8 hours ago, Jaley said:

To be honest, Windows 10 is a sleek, usable and smooth operating system as compared to it's predecessor

How do you get this? a stable release of windows 10 has never been released yet. Windows 8.1 is a matured O/S  its much more stable than Windows 10 If you're talking about the start menu never released on windows 8.1 that's what classic shell freeware is for and its stable. Even the start menu om windows 10 has been full of bugs and unstable so far.  I never seen a windows O/S that was  not usable some were more stable than others . By the time they get them stable then they push out a new version of windows and it causes  more stability issues (new bugs). This  topic is about being able to sell windows 10 . 

 

Most people who use windows 10 got it for free ,Most people never bought Windows 8x at all , it was never free and the reason was people dont even know how to install a 3rd party start menu and change one setting so it starts-up on desktop . If people didn't buy windows 8x with these easy fixed issues why would they buy windows 10 with its long list of issues? its reputation has already been damaged from bad press .Never before has a Windows O/S ever sold good once it gets a bad reputation regardless if it gets fixed or not only thing saved them before was release a new version of windows built upon on it with a different name.

 

8 hours ago, Jaley said:

As for privacy is not much we can do with corporation collecting our data and information since nothing in this world is free so do live with it. e.g Google,Facebook, Microsoft, Apple etc.... 

Speak for yourself , I dont use Facebook ,  I dont use Goggle Chrome  or sign into any of there services , i dont own any Apple products and i dont use windows 10 .Were the master of our own destiny if you let corporations collect you're data you do it  because you choose  too . 2 out of 3 of these  things are free you talk about and that's why they collect you're  data and cell phones have always been privacy  intrusive even before apple  but windows never have been  tell windows 10 really I'm not going pay a $100 or $200 so they can collect my data when i can use what i have.  You dont have to use these things to have fun on the internet. I have 4 pcs  in this room, 2 with Linux. One is dual boot with Mint and Kubuntu  and other is AntiX and I have 2 with Windows.. .Win7 and Windows 8.1 and i can access the internet just fine without upgrading .