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uTorrent Becomes Ad-Supported to Rake in Millions


DKT27

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With well over 125 million active users a month uTorrent is by far the most used BitTorrent client. Because of its success the software is also the main source of revenue for San Francisco based parent company BitTorrent Inc. It is estimated that the company currently generates between $15 and $20 million in annual revenue but this figure is expected to rise after it was quietly announced that uTorrent will become ad-supported.

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uTorrent for Windows saw its first public release in September 2005 and soon became the most widely used BitTorrent application. Today over 125 million users worldwide use the client regularly and this number continues to rise.

After BitTorrent Inc. bought the software in 2006 it evolved heavily. What began as a minimalist and no-nonsense client targeted at a BitTorrent-savvy crowd, is now an application that does far more than downloading alone.

As always, some love the changes and added features while others complain bitterly after every bug fix. However, the announcement that uTorrent will become ad-supported is expected to meet wider resistance among a certain crowd.

The change was quietly made public in a forum post yesterday where it is framed as “a fresh approach to creating a no-nonsense and free torrenting experience.”

After nearly seven years this is the first time that advertisers will be able to reach millions of uTorrent users directly from within the client itself.

Until now nearly all revenue came from the toolbar which users can install optionally when uTorrent is first downloaded. However, BitTorrent Inc. sees the need to experiment with other revenue sources with “sponsored torrents” being added for all users in an upcoming release.

“You are all very familiar with how we have paid the bills so far. These new changes mark our next step towards finding that difficult balance between keeping our lights on and providing a positive user experience,” they explain.

The sponsored torrents will appear in a highly visible spot on top of the list of downloads and will be used to promote content from advertisers. They can’t be “turned off,” but users have the option to click away individual ads.

“This new build will display a featured torrent at the top of your torrent list. This featured torrent space will be used to offer a variety of different types of content. We are working towards bringing you offers that are relevant to you.”

“This means films, games, music, software…basically anything that you will find interesting. We may not get it right on the first try but we will continue to improve our efforts based on your feedback,” BitTorrent Inc. adds.

The company explains that aside from ads the sponsored torrents will also be used to inform users about important updates and to promote artists.

BitTorrent previously informed TorrentFreak that people in different geographical locations will see different content. This means that uTorrent will use your IP-address to lookup where you are. Other than that, the company says that users’ privacy is guaranteed.

For BitTorrent Inc. the main motivation to add sponsored torrents is to generate extra revenue. The company added dozens of employees to its payroll in recent years, and these all have to be compensated.

However, a person close to the company told TorrentFreak that even without the uTorrent ads the company is doing very well. Current annual revenue is estimated at somewhere between $15 and $20 million and the company is backed by millions in venture capital.

With “sponsored torrents” BitTorrent Inc could possibly bring in millions of added revenue and grow even further.

The uTorrent team closed their announcement with a request for feedback, and we would like to do the same. What do you think of uTorrent’s move to add sponsored torrents? Does it put you off or is it no problem in exchange for a free client and service? Let us know in the comment section below.

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The sponsored torrents will appear in a highly visible spot on top of the list of downloads and will be used to promote content from advertisers. They can’t be “turned off,” but users have the option to click away individual ads.

...

However, a person close to the company told TorrentFreak that even without the uTorrent ads the company is doing very well. Current annual revenue is estimated at somewhere between $15 and $20 million and the company is backed by millions in venture capital.

With “sponsored torrents” BitTorrent Inc could possibly bring in millions of added revenue and grow even further.

The uTorrent team closed their announcement with a request for feedback, and we would like to do the same. What do you think of uTorrent’s move to add sponsored torrents? Does it put you off or is it no problem in exchange for a free client and service? Let us know in the comment section below.

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SacredCultivator

Did they profit much from the Ads/Programs offered via the installer?

Cause I prefer that over something that is ThERE in your face and can't be turned off.

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Wow. Well now I'm glad I've been trying out qbittorrent as an alternative in the last week. Had some crashes, while adding trackers to a torrent I was importing from utorrent but other than that it seems good. Check it out http://www.nsanedown...quest=127446462

It uses 5-10x less memory than utorrent atm on my system, now I'm even more determined to completely swap over! Also it loads files TONS faster off magnet links unlike utorrent that at times takes forever.

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stylemessiah

+1 for qbittorrent

utorrent has been sucking for ages, and now the developer apparently wants it to die, putting ads in....doofus

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After nearly seven years this is the first time that advertisers will be able to reach millions of uTorrent users directly from within the client itself.

I foresee the Ad Muncher thread bloating . . . . . . .
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Wow. Well now I'm glad I've been trying out qbittorrent as an alternative in the last week. Had some crashes, while adding trackers to a torrent I was importing from utorrent but other than that it seems good. Check it out http://www.nsanedown...quest=127446462

It uses 5-10x less memory than utorrent atm on my system, now I'm even more determined to completely swap over! Also it loads files TONS faster off magnet links unlike utorrent that at times takes forever.

Thanks. Giving it a try now.

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:wtf: latest versions of utorrent are becoming buggy and useless.We need a simple torrent client to download torrents rather than an all in one client with media player,antivirus.............At present I am using utorrent v 2.0.4 which does not have all those shit features. Stop copying vuze and remove all shit otherwise utorrent will loose its popularity.

And +1 for qbittorrent.

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I have never used microtorrent... actually I lie I've used it briefly for making a torrent file then uninstalled it afterwards. No loss here, well for me at least.

The only problem I have now is my rtorrent + wtorrent configuration does not support magnet links and there is literally no alternative to it's webui that doesn't suck and for some reason wtorrent has stopped being developed :(.

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After BitTorrent Inc. bought the software in 2006 it evolved heavily. What began as a minimalist and no-nonsense client targeted at a BitTorrent-savvy crowd, is now an application that does far more than downloading alone.

Exactly what it should have been left at. Everything else - iz Vuze. -.-

In essence, uTorrent died out as soon as it sold out. If you have to use a version of it today, go pre 2.0. If you have a problem using outdated software (as one should), there are alternatives.

I see people here mentioning qbittorrent. Another plus from me. :D Nothing bad to say about it. Reaching maximum speeds here within seconds of starting a download. And no annoying options I know I don't want.

For other options, I've also tried out BitTyrant, which seems to work very well for me with those stubborn low-peer torrents. Unfortunately, it uses Java, so when it left my PC forever, BitTyrant had to too.

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i am still using good ol' version 2.2.1. got sick of the bloated and buggy new versions they kept putting out that just take up more memory and crash.

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i am still using good ol' version 2.2.1.

Same here. I kind of feel that I don't need the extra features added after that release. Running 24/7 very smoothly for me: Posted Image

I can understand the company behind utorrent wanting to earn some money. Average joe (like my brother) won't mind so much some ads.

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Did they profit much from the Ads/Programs offered via the installer?

Cause I prefer that over something that is ThERE in your face and can't be turned off.

That's probably, so far, their only source of income as far as I know. And inspite of that, it was doing great. But no, they want to make it a ad-ware. -_-

Using qBittorrent from the time it was on frontpage.

Side note. qBittorrent is suffering on the Windows side due to lack of Windows devs, if you are liking it and have some coding knowledge, please contribute to it. :)

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meh, no need for client on home computer anyway. Much better to have a remote torrent client (seedbox) and do your torrenting away from your home line. That way you can cut down your uploading to virtually nill and generally be much safer from anti-p2p and letters to your ISP because they will never see your IP address anywhere. Plus the fact that you'll have a great ratio on your private sites ;)

I recommend http://www.seedboxsolutions.com/, great prices/products and great support. If its your first time using a seedbox no worries they will walk you through. Although its easy anyway you simply use your seedbox WebUI instead of utorrent then grab what you want from your box via FTP.

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uTorrent was one of my favorite and most respected app, now it's turning into a crapware. Any good alternatives to uTorrent?

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SacredCultivator
If you're not a fan of qbittorrent and like a darker shade of UI, Tixati definitely is a good choice.
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qBitTorrent is like opensource, immature but more intelligent and right on subject son of uTorrent. Some people may not like it on first, but give it a proper chance.

It's faster than uTorrent in my side, as in, the speeds are more stable here.

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