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Playstation Network to be renamed to Sony Entertainment Network


DKT27

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On February 8, the PSN will transform into the SEN.

That is to say, the Playstation Network, which has powered the PS3's online connectivity features, will be swallowed by a new initiative by Sony to tie all entertainment services together, known as the Sony Entertainment Network.

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"This helps us get closer to our goal of establishing a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account," Sony said in a statement.

There won't be much of a change to PS3 or PSP (or soon to be Playstation Vita) owners. It is simply a name change. It smells of when Microsoft changed many of its online services like Hotmail and MSN Messenger to a streamlined naming convention of Windows Live Mail and Windows Live Messenger.

Just like Microsoft is beginning to blend its different divisions together, tying mobile phones to the Xbox, both of which can connect with Windows PC users, Sony hopes to bring users together in a massive online infrastructure.

What remains unclear is exactly how massive it will be. Sony doesn't have its hand in as many cookie jars as Microsoft when it comes to online user accounts, but it has been growing with regard to music, movies, and media.

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Hope you're not SENtimental - PSN is getting more than a name change

So what's the big fuss? The PlayStation Network is getting a name change, right? Not quite - Sony has now confirmed that there's a little bit more to the story than that.

Further to the emails that went out over the weekend to PlayStation Network subscribers that outlined that PlayStation Network accounts would be renamed to Sony Entertainment Network accounts, Sony has confirmed to Eurogamer that there is a little more to this move than just a name change.

Originally, it was assumed that nothing would change apart from the name. However, it is not just PlayStation Network accounts that will be changed, but “the entire PSN platform will become Sony Entertainment Network.” This shouldn't affect the content users have purchased and features like trophies should still exist. It is implied that we'll see user-interface changes in the near future too.

A spokesperson for Sony confirmed that the PSN being changed to SEN will make it “clearer and easier” for people to associate everything that Sony does. It would appear that this is another way of marketing the company’s services which could work out if executed properly. It is rare to see Sony, completely renovate and change the look and feel of one of its services; this almost seems a little Microsoft-esque.

It's quite peculiar for Sony to apply such a change now, when Sony's biggest entertainment platform is the PlayStation 3 and that in itself is over five years old. It's not so much a case of whether SEN is the same service that users were getting with PSN because it probably is, it's more of a case of why it is happening now. It would seem that the PlayStation Vita release could have something to do with it but could this also mean that these are the first few steps towards Sony's next generation entertainment platforms?

Either way, a firmware update will be released for the PS3 in the near future that will allow users of the system to fully utilize SEN features. This suggests SEN exceeds the what PSN could do and should offer a better overall service, but we’ll learn more then. Hopefully the security, content, functionality and overall features improve.

PlayStation Network accounts are to be renamed Sony Entertainment Network accounts from tomorrow, 7th February.

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It's about consolidation, reformation, and then, retaliation. They are ready for war and they are trying to "ball up" in any way that they can to benefit THEM.

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