nsane.forums Posted March 21, 2011 Share Posted March 21, 2011 Almost two weeks ago, discussions arose in the Neowin forums as to whether Google was planning to change their Google Chrome logo to a more simplistic design. Well, today it has been announced that indeed they are now going to start pushing the new design and those who have been using the developer builds of Chrome or Chromium should have started to see it pop up. The design overall looks cleaner and seems to follow the Chrome idea of making things simple. In the statement, posted on Google’s Chrome blog, the general consensus by Google was that a redesign was needed to show the true meaning behind Chrome, in which the new logo “embodies the Chrome spirit — to make the web quicker, lighter, and easier for all.” There have been several hints that the old logo would soon reach its end, with Google posting numerous advertisement pieces that display a more modern, simplistic logo. Such examples can be seen in the Chrome speed test video and an art piece posted by Mike Lemanski to celebrate Chrome's second birthday. Although simplistic, the icon redesign was a ‘group effort’ in which they tried many variations and ‘several different contexts’ while keeping other types of media in view, such as print and web. The real rollout for the logo will come soon with the new beta and stable builds that are said to arrive within the next few weeks. View: Original Article Link to comment Share on other sites More sharing options...
RadioActive Posted March 22, 2011 Share Posted March 22, 2011 The new logo is kinda lame if you ask me <_< Link to comment Share on other sites More sharing options...
toyo Posted March 22, 2011 Share Posted March 22, 2011 Actually, the new logo is much, much better. The lameness is in the exaggerated plastic/3D effect of the first logo. A logo should be as simple as possible, symbolic and should look the same when printed or when on screen. There's not one printer alive that could reproduce with fidelity the plastic wrap effect. The new logo has a slight bevel and shadowing which are more than enough, and is obviously worked in a vector editing program like Illustrator, not Photoshop (which shouldn't be used for such stuff). Link to comment Share on other sites More sharing options...
RadioActive Posted March 22, 2011 Share Posted March 22, 2011 Actually, the new logo is much, much better. The lameness is in the exaggerated plastic/3D effect of the first logo. A logo should be as simple as possible, symbolic and should look the same when printed or when on screen. There's not one printer alive that could reproduce with fidelity the plastic wrap effect. The new logo has a slight bevel and shadowing which are more than enough, and is obviously worked in a vector editing program like Illustrator, not Photoshop (which shouldn't be used for such stuff).I completely disagree. But I guess it's a matter of taste. Link to comment Share on other sites More sharing options...
Marik Posted March 22, 2011 Share Posted March 22, 2011 I completely disagree. But I guess it's a matter of taste.That;s correct. It is a matter of taste.I liked the old shiny logo, but this new one isn't that bad when I take a second look at it.Oh well, I could care less about its logo, since I never really pay that much attention to the logos of browsers :uhoh: Link to comment Share on other sites More sharing options...
mara- Posted March 22, 2011 Share Posted March 22, 2011 New logo sucks in my opinion.Cheers ;) Link to comment Share on other sites More sharing options...
majithia23 Posted March 22, 2011 Share Posted March 22, 2011 naa , the old one looked cool, and nice ... the new one kinda gives a retro look ... Link to comment Share on other sites More sharing options...
toyo Posted March 22, 2011 Share Posted March 22, 2011 Lol. I actually expected such comments. I worked many years designing exactly this stuff, for pretty big companies, and I got to collaborate with a few bright minds on this field. We discussed many times how the gloss and effects are valued more than the clean-cut, efficient design (which, by the way, is preached in EVERY book that treats the logo design subject).Talk with any seasoned logo designer, ask on any specialized forum, and you will get the same response I gave. It is not about the shinies, it is about the efficiency and the clean message and symbolism. Of course, any designer can only "give advice" to a client, after that s/he must do what the client asks, so if it's the shininess and the glossiness the client wants, then that must be done. I'm proud that the Chrome team actually recognized the value of true design and went by its principles. Just a few have this courage. Other big enterprises chose to do 2 versions of their logos, one glossy and one "simple", just to avoid the negative feedback from their clients. You can check the nice Joomla! logo if you like, as an example (normal and flat versions). Link to comment Share on other sites More sharing options...
kmr1684 Posted March 22, 2011 Share Posted March 22, 2011 oh come on people do not fight for the candy, like i do. :lmao:ps: both of them looks like lolypop to me. :lol: i noticed the logo change when i installed 11 dev beta. it is, it is, it is, like, i already told you nice little lollypop. :lmao: Link to comment Share on other sites More sharing options...
Hottwire Posted March 22, 2011 Share Posted March 22, 2011 Personally in my opinion prefer the old one, although new one may take some time and it may grow on me Link to comment Share on other sites More sharing options...
Boulbol Sabbagh Posted March 22, 2011 Share Posted March 22, 2011 Lol. I actually expected such comments. I worked many years designing exactly this stuff, for pretty big companies, and I got to collaborate with a few bright minds on this field. We discussed many times how the gloss and effects are valued more than the clean-cut, efficient design (which, by the way, is preached in EVERY book that treats the logo design subject).Talk with any seasoned logo designer, ask on any specialized forum, and you will get the same response I gave. It is not about the shinies, it is about the efficiency and the clean message and symbolism. Of course, any designer can only "give advice" to a client, after that s/he must do what the client asks, so if it's the shininess and the glossiness the client wants, then that must be done. I'm proud that the Chrome team actually recognized the value of true design and went by its principles. Just a few have this courage. Other big enterprises chose to do 2 versions of their logos, one glossy and one "simple", just to avoid the negative feedback from their clients. You can check the nice Joomla! logo if you like, as an example (normal and flat versions).I didn't like the new logo.. but after these words.. I think I do ^_^ Link to comment Share on other sites More sharing options...
silencer Posted March 22, 2011 Share Posted March 22, 2011 And I love the new one. :) It's much better in my opinion. Link to comment Share on other sites More sharing options...
Thugsta Posted March 22, 2011 Share Posted March 22, 2011 Ugly new icon Link to comment Share on other sites More sharing options...
Bizarre™ Posted March 22, 2011 Share Posted March 22, 2011 I'm not really a fan of Google, but I like their old logo best ^_^ Link to comment Share on other sites More sharing options...
Administrator DKT27 Posted March 22, 2011 Administrator Share Posted March 22, 2011 Similar views here. Personally I liked the old one. Yes the new one is like better in artistic way. But in my view, it takes the soul of the logo away. Link to comment Share on other sites More sharing options...
Rock Lee Posted March 22, 2011 Share Posted March 22, 2011 I love it ^_^ Link to comment Share on other sites More sharing options...
silencer Posted March 23, 2011 Share Posted March 23, 2011 Similar views here. Personally I liked the old one. Yes the new one is like better in artistic way. But in my view, it takes the soul of the logo away.Haha maybe that's why I love it! ;D I'm graphic designer and I like when it's clean and simply. New logo has both. :D Link to comment Share on other sites More sharing options...
Alex0007 Posted March 23, 2011 Share Posted March 23, 2011 New logo rocks.Make the poll ;) Link to comment Share on other sites More sharing options...
DreamHaters Posted March 23, 2011 Share Posted March 23, 2011 I like it, its got the artistic retro feel to it.Guess its just personal taste. Link to comment Share on other sites More sharing options...
juestice Posted April 6, 2011 Share Posted April 6, 2011 that maybe be more suitable for windows7 vista,oh,just soso. Link to comment Share on other sites More sharing options...
vin3e Posted April 6, 2011 Share Posted April 6, 2011 They changed it from a rip off of the Guyver Control Unit (Rainbow edition) to a logo :D Link to comment Share on other sites More sharing options...
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