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Yahoo, Microsoft using common paid search


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Microsoft and Yahoo said they have completed the shift to using Redmond's AdCenter tools to power paid search in the U.S. and Canada on Yahoo and its partner sites.

"As of today, AdCenter powers 100 percent of paid search advertisements on both Bing and Yahoo!, partner sites and publisher networks in the U.S. and Canada," the companies said in a joint statement. It's part of the companies' massive 10-year deal aimed at joining forces in search to better rival market leader Google.

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