Consumers still not buying on green products

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Research shows that consumers have green ideals but don't buy on them, whereas business understands the ecological bottom line.

Speaking at Samsung's second annual green technology roundup David Steel, Samsung's executive vice president of strategy said that research was hsowing that while consumers had green ideals they usually purchased on price and features.

In contrast, the enterprise sector had got the message on green efficiencies. With datacentre costs rising and energy bills look set to increase the enterprise sphere was willing to invest in green technology Steel said.

"Consumer behaviour hasn't caught up with green ideal," he said.

The best selling point with green technology in both sectors was energy efficiency he said. This not only had green cache but also provided instant and sustained savings.

The key to selling to consumer markets, as opposed to enterprise ones is, in the opinion of Eric Wesoff, senior analyst at Greentech Media, to combine energy saving with a killer piece of technology.

"Energy is kind of boring and getting consumers to change their behavior is a daunting challenge," he said.

"You can't sell just on energy efficiency; you have to offer fetishism and product lust."

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