nsane.forums Posted August 30, 2010 Share Posted August 30, 2010 It wasn’t too long ago that AMD dropped a boat load of cash and stock to purchase ATI in one of the largest mergers in recent times. The $5.4 billion dollar investment, fortunately for AMD, has been paying dividends for the company who recently fell on hard times. But word has come out today that AMD is going to kill off the ATI brand name in favor of using the AMD name. According to Anandtech.com, the company cites internal research (although they didn’t dish out all the details) for the reasoning, but basically surmises that the AMD brand name is stronger and better recognized than its ATI counterpart. Also, the subcategory brands of Radeon and Fire Pro have solid consumer awareness without the ATI name being attached to them. The graphics card industry is a fierce fanboy fight between Nvidia and ATI (now AMD), and the good fight will continue. AMD’s market research has shown that people were more likely to favor a product made by AMD than that of ATI. So, those screaming that AMD is throwing in the towel and rebranding because of market share loss have little ground to stand on. View: Original Article Link to comment Share on other sites More sharing options...
Administrator DKT27 Posted August 30, 2010 Administrator Share Posted August 30, 2010 Wonder if AMD Radeon sounds nice. :think: Link to comment Share on other sites More sharing options...
Night Owl Posted August 30, 2010 Share Posted August 30, 2010 Wow, ATI was such a big name and its headquarters is located not too far away from me in the Toronto area. Link to comment Share on other sites More sharing options...
skynet81 Posted August 30, 2010 Share Posted August 30, 2010 Uhm... ATI Radeon sounds better than AMD Radeon... Link to comment Share on other sites More sharing options...
LeetPirate Posted August 30, 2010 Share Posted August 30, 2010 Hell... it's about time. Link to comment Share on other sites More sharing options...
bwop Posted August 31, 2010 Share Posted August 31, 2010 I just want to know if AMD will make their video driver update process less retarded. Link to comment Share on other sites More sharing options...
myidisbb Posted August 31, 2010 Share Posted August 31, 2010 stupid. thats all im going to say so i dont get into trouble Link to comment Share on other sites More sharing options...
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