Netflix earned $1.5 billion from ads in 2025

[Karlston]

More types of ads are on the way, too.

Image: Illustration by Alex Castro / The Verge

 

Netflix’s advertising business more than doubled its advertising revenue to $1.5 billion from 2024 to 2025 — and it’s on track to keep growing. “We expect that [advertising] business to roughly double again in ‘26 to about $3 billion,” Netflix co-CEO Greg Peters said during an earnings call on Tuesday, hours ahead of its live viewer voting-enabled Star Search event. “We’re making good progress, and the opportunity ahead of us is massive.”

 

The jump comes as Netflix’s ad-supported streaming subscription continues to grow, with the company’s $7.99 per month plan reaching more than 94 million people each month as of May 2025. Netflix aims to launch more AI-powered tools for advertisers this year, building on the format that allows companies to blend their ads with scenes from the streaming service’s shows and movies. Peters adds that the company plans to roll out “interactive video ads” in the second quarter of this year, too.

 

Netflix’s revenue increased to $12.05 billion in 2025, while the service climbed to 325 million subscribers, according to its Q4 2025 earnings report. In December, Netflix reached an $82.7 billion deal to purchase Warner Bros.’ studio, along with HBO and HBO Max. As Paramount continued its attempt to overturn the deal, Netflix changed its offer to an all-cash deal on Tuesday to try to speed up the transaction.

 

Netflix is shaking up its streaming lineup, too, as the company has brought a swath of video podcastsfrom Spotify, iHeartRadio, and Barstool Sports onto the platform, and is even developing its own. The streamer is also getting ready to release new seasons of Bridgerton, One Piece, 3 Body Problem, and The Witcher following the end of Stranger Things and Squid Game.

 

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Posted Wednesday 21 January 2026 at 12:01 pm AEST (my time).

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