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Nvidia: OEMs to Blame for Re-branding GPUs


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<img src="http://media.bestofmicro.com/1/J/158167/2/158167.jpg" class="logo"</img>It's big OEMs that are causing this re-branding madness, says Nvidia.

Most recently, GeForce 300-level GPUs appeared on Nvidia's website. Although Nvidia made it clear that the 400-level cards would carry the latest GF100 Fermi technology, the new 300-level cards quietly appeared without any fanfare – likely because they were rebrands meant for OEMs.

What's with this rebranding business? Nvidia explained to Bit-tech that it is something that OEMs want in order to keep their spec sheets looking fresh and cutting edge. The company also said that rebranding is something it does at the request of large PC OEMs, but did not name specific brands.

Nvidia stressed that rebranded products are not likely to make it to the retail space, so that the enthusiast buying a GPU won't be faced with confusing rebrands. Those buying a complete PC, however, could be getting an older technology with a new name.

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TheTwilightZone

Right Right...

Well it'd be nice if they would also explain the cases where:

8800GS -> 9600GSO ->G130

or

9400GT -> G100

or

9500GT -> G120

or

8800GT -> 9800GT -> GTS240

or

8800GTS 512 -> 9800GTX+ -> GTS250

That's probably the OEM's faults as well, eh? :)

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