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P2P use down, but 24M fewer people bought music in '09 vs '07


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The number of music buyers in the world tanked in 2009 compared to just two years prior, according to market research firm NPD Group. Speaking at the Digital Music Forum: East conference in New York this week, NPD analyst Russ Crupnick said that the number of people buying any kind of music—CD or online—dropped by 24 million between 2007 and 2009. Still, total spending per user was up over that same period of time and P2P use was down, meaning the industry still has hope.

It seems the decrease in buyers is largely due to the continued tanking of CD sales—when isolated for just CDs, there were actually 33 million fewer buyers between 2007 and 2009, according to Billboard. Essentially, the number of buyers going for digital (online) music went up over those two years, but not enough to offset the massive drop in physical media.

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