Jump to content

Wendy's: Burger giant plans return to the UK after 20 years


mood
 Share

Recommended Posts

Wendy's: Burger giant plans return to the UK after 20 years

 

_118438313_wendys.jpg

COPYRIGHT GETTY IMAGES

 

America's second largest burger chain is returning to the UK after 20 years with a promise to steal market share from rivals McDonald's and Burger King.

 

Wendy's, famous for square burgers, plans up to 400 outlets nationwide creating at least 12,000 jobs, although that could take many years, it said.

 

Wendy's would still be far smaller than McDonald's, which has 1,300 UK outlets.

 

The firm, which has also agreed a delivery deal with Uber Eats, left the UK complaining of high operating costs.

 

Abigail Pringle, Wendy's chief development officer, said in media interviews over the weekend that with the UK burger and takeaway market growing the time was right for a return.

 

And the UK will be used a springboard for growth in the rest of Europe.

 

A statement said: "The UK launch will spearhead a European-wide expansion as Wendy's looks to build on strong growth on the other side of the Atlantic, where the brand last year dethroned Burger King to become the No 2 player in the US hamburger market."

 

A typical restaurant employs between 30 to 50 staff, the company said. Wendy's has also promised no zero-hours contracts in a sector much-criticised for its low pay and working conditions.

Crowded market

The first Wendy's will open next month, in Reading, followed by Oxford and Stratford, and the company said there will be new items on the menu tailored to the British market, including more vegetarian options.

 

_118437552_reading.jpg

captionInside Wendy's planned Reading outlet

COPYRIGHT WENDY'S

 

But Wendy's enters a crowded market that was facing tough times even before lockdown. Gourmet Burger Kitchen and Byron both hit financial trouble and were sold after restructurings.

 

Wendy's said that even if the UK market does not expand as fast as anticipated, it still believes it can take market share from rivals by its emphasis on quality and service. The chain's marketing likes to promote its use of locally sourced products and fresh meat that is not frozen.

 

The chain was founded in 1969 in Ohio and now has 6,800 outlets. It is listed on Wall Street with a valuation of $5bn (£3.6bn).

Wendy's left the UK in 2001, citing property costs and other overheads that made expansion unviable.

 

 

Source: Wendy's: Burger giant plans return to the UK after 20 years

Link to comment
Share on other sites

  • Replies 1
  • Views 245
  • Created
  • Last Reply

Top Posters In This Topic

  • mood

    1

  • Mutton

    1

Popular Days

I might have some bad news for Wendy's... Britain isn't in Europe any more!

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...