'Falcon and Winter Soldier' Makes Solid Debut in Nielsen Streaming Rankings

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'Falcon and Winter Soldier' Makes Solid Debut in Nielsen Streaming Rankings

The Disney+ show outpaces the 'WandaVision' premiere and finishes second among original shows for the week of March 15-21.
 

 

Marvel Studios

 

The Falcon and the Winter Soldier got off to a fairly solid start in Nielsen's streaming rankings.

 

The Disney+ series starring Anthony Mackie and Sebastian Stan racked up 495 million minutes of viewing time for the week of March 15-21. That ranks second among original series (behind Netflix's Ginny & Georgia at 540 million minutes) for the week, and seventh among all programming on Disney+, Amazon's Prime Video, Hulu and Netflix.

 

The series also drew a bit more viewing time than Disney+'s previous Marvel show, WandaVision, whose January debut drew 434 million minutes of watch time. The 495 million minutes for The Falcon and the Winter Soldier equates to an audience of about 9.9 million accounts, based on the 50-minute running time of the premiere episode.

 

The March 15-21 frame was a fairly light week for streaming overall, with the top title — Grey's Anatomy on Netflix — coming in at 673 million minutes. That's the smallest number of minutes for an overall No. 1 in the seven-and-a-half months that Nielsen has been releasing weekly ratings.

 

Netflix's Yes Day was the top movie on the four measured platforms with 593 million minutes of watch time. The previous week's leader, Coming 2 America on Amazon, fell by 64 percent to 273 million minutes.

 

Not included in the rankings is Zack Snyder's Justice League on HBO Max. That's because Nielsen doesn't regularly include the WarnerMedia streamer in its weekly rankings (though it made a onetime exception for Wonder Woman 1984).

 

Streaming platforms contend Nielsen's methodology doesn't capture the full scope of viewing on devices other than TV sets. Nielsen also only measures U.S. audiences, not those in other countries, and currently only includes Amazon, Disney+, Hulu and Netflix in its rankings.

 

Nielsen's streaming top 10s for March 15-21 are below. Original streaming films are marked with an asterisk.

 

Original Series

 

1. Ginny & Georgia (Netflix), 540 million minutes viewed
2. The Falcon and the Winter Soldier (Disney+), 495 million
3. The Crown (Netflix), 449 million
4. The One (Netflix), 405 million
5. The Lost Pirate Kingdom (Netflix), 316 million
6. WandaVision (Disney+), 252 million
7. Last Chance U: Basketball (Netflix), 192 million
8. Bridgerton (Netflix), 186 million
9. The Great British Baking Show (Netflix), 182 million
10. Lucifer (Netflix), 174 million

 

Acquired Series

 

1. Grey's Anatomy (Netflix), 673 million minutes
2. Criminal Minds (Netflix), 647 million
3. NCIS (Netflix), 569 million
4. Cocomelon (Netflix), 506 million
5. Heartland (Netflix), 458 million
6. Schitt's Creek (Netflix), 400 million
7. Supernatural (Netflix), 358 million
8. Law & Order: SVU (Netflix), 319 million
9. Gilmore Girls (Netflix), 295 million
10. New Girl (Netflix), 289 million

 

Movies

 

1. Yes Day* (Netflix), 593 million minutes
2. Savages (Netflix), 434 million
3. Operation Varsity Blues* (Netflix), 291 million
4. Deadly Illusions* (Netflix), 279 million
5. Coming 2 America* (Amazon), 273 million
6. Moana (Disney+), 266 million
7. Raya and the Last Dragon* (Disney+), 203 million
8. Frozen II (Disney+), 146 million
9. Parker (2013) (Netflix), 135 million
10. The Last Blockbuster* (Netflix), 133 million

 

 

Source: 'Falcon and Winter Soldier' Makes Solid Debut in Nielsen Streaming Rankings