Google plans to stop targeting ads based on your browsing history

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Google plans to stop targeting ads based on your browsing history

It's a big step towards becoming more privacy focused.

 

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In a major change for its core business model, Google said today that it plans to stop selling ads that rely on your individual web browsing history. Additionally, it won't build any tools to track your data across its products in the future. The announcements come after Google has committed to removing support for third-party cookies in Chrome, a move that would effectively kill the main source of data tracking for advertisers and websites. If Google stays true to its word, its future ad business won't look anything like we've seen over the last few decades.  

 

"People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising," David Temkin, director of product management for Google's Ads Privacy and Trust team. "And advertisers don't need to track individual consumers across the web to get the performance benefits of digital advertising."

 

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Source: Google plans to stop targeting ads based on your browsing history