mood Posted February 7, 2021 Share Posted February 7, 2021 OnePlus 9 Pro Will Come With Hasselblad Camera Instead Of Leica Recently, we heard that the OnePlus 9 Pro series will jointly develop a camera module with Leica Camera to enhance the imaging effect of smartphone photography. But then, there was a rumor that Huawei is still Leica’s ‘exclusive’ partner in the smartphones market. Thus, OnePlus has had no chances to get Leica cameras and technology at the moment. However, OnePlus has not given up its cooperation with top camera manufacturers. Today, some users posted a set of spy photos showing the real OnePlus 9 Pro with a camera the “HASSELBLAD” logo below it. This simply indicates that OnePlus will join hands with the century-old Hasselblad Camera to create a mobile imaging system. BACK IN HISTORY The Hasselblad camera was born in 1941 and has a history of up to 80 years since it was invested. It was originally a manufacturer of military cameras, and it also was used by Neil Armstrong to take the first moon landing photo in human history. For many years, Hasselblad has been deeply involved in medium format cameras and built a huge and complete medium format camera system. It has accumulated many years of technology in the camera field. This cooperation with the OnePlus 9 series will bring new breakthroughs in the mobile shooting. The OnePlus 9 series will also provide users with better photo effects. OnePlus founder and CEO Liu Zuohu once revealed: “This year, we will invest huge resources in cameras and strive to become the world’s first.” ONEPLUS 9 PRO KEY FEATURES As for other aspects, from the real shots of the OnePlus 9 Pro engineering machine, we can see that the front of the phone still continues the curved hole-punch screen design of the previous generation. Also, it supports a high refresh rate of 120Hz. The OnePlus 9 Pro body still adopts the front and rear hyperboloid design, which can provide excellent hand feel. At the same time, the OnePlus unique three-stage mute button is above the power button on the right side of the body. It can provide fast scene switching function. This is also the unique feature of the Android camp. On the whole, the real OnePlus 9 Pro still maintains the consistent high-quality design of the OnePlus smartphone. The texture is very good, and the rear camera module blessed by HASSELBLAD looks very stylish. With a top hardware configuration such as Snapdragon 888, it will provide users with an excellent experience. Source: OnePlus 9 Pro Will Come With Hasselblad Camera Instead Of Leica Link to comment Share on other sites More sharing options...
zanderthunder Posted February 8, 2021 Share Posted February 8, 2021 This would be the second phone to feature Hasselblad camera system, after Motorola Z with Hasselblad Camera module add-on. Link to comment Share on other sites More sharing options...
mood Posted March 8, 2021 Author Share Posted March 8, 2021 OnePlus 9 series with new Hasselblad camera system to launch on March 23rd Over the past several weeks, we’ve seen plenty of leaks and rumors about the upcoming OnePlus 9 series. While the leaks have revealed quite a lot about OnePlus’ next-gen flagships, there are still quite a few things that we don’t know about the OnePlus 9, OnePlus 9 Pro, and OnePlus 9R/Lite. However, we won’t have to wait too long to learn these details, as OnePlus has now officially announced that it will be unveiling the devices in just a few weeks. OnePlus has confirmed that it will lift the covers off the OnePlus 9 series on March 23rd. The new devices will be launched at 10:00 AM EDT, 14:00 PM GMT, and 19:30 PM IST. Along with the launch announcement, OnePlus has finally confirmed that it has partnered with Hasselblad to develop the camera system on the devices. The company has revealed that it plans to invest over USD 150 million over the next three years to further enhance its mobile imaging capabilities in partnership with Hasselblad. This means that we can expect to see a Hasselblad-branded camera system on future OnePlus devices as well. Talking about the partnership, the company’s Founder and CEO, Pete Lau, said, “OnePlus has always prioritized a premium user experience over everything else. Beginning in 2021, we are making a concerted effort to significantly improve the smartphone camera experience for our users, with the expertise of a truly legendary partner in Hasselblad. With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera.” As part of the partnership, OnePlus will work with Hasselblad on various camera improvements. The two companies are currently working on software optimizations, like color tuning and sensor calibration, and they plan to extend to more dimensions in the future. The results of the partnership will be evident on the upcoming OnePlus 9 series, which will feature a new color solution, called Natural Color Calibration with Hasselblad. OnePlus claims that this color solution will result in more perceptually accurate and natural-looking colors to photos taken with OnePlus flagship cameras. It will also serve as OnePlus’ new standard for color calibration for its future smartphone cameras. Along with the new color calibration profile, the OnePlus 9 series will come with a new Hasselblad Pro Mode. The new mode will bring class-leading sensor calibration to a smartphone for the first time, and OnePlus claims that it will result in “incredibly accurate and natural color for a solid foundation for post-editing.” The new Hasselblad Pro Mode will also feature a bunch of UI changes based on Hasselblad’s image processing software that will give users an authentic Hasselblad look and feel. Furthermore, the mode will provide an unprecedented amount of control for professional photographers, allowing them to adjust ISO, focus, exposure times, white balance, and more. It will also feature a 12-bit RAW format for richer color and higher dynamic range. Over the next three years, OnePlus plans to bring several more camera improvements to its devices in partnership with Hasselblad. To that end, the company will develop four major research and development labs around the world, including two innovative labs based in the US and Japan. It will also pioneer “new areas of smartphone imaging technology for future OnePlus camera systems, such as panoramic camera with a 140-degree field of view, T-lens technology for lightning-fast focus in the front-facing camera, and a freeform lens — to be the first introduced on the OnePlus 9 Series — that practically eliminates edge distortion in ultra-wide photos.” Additionally, the company has revealed that the OnePlus 9 series will feature a custom Sony IMX789 sensor for the “largest and most advanced main camera sensor ever on a OnePlus device.” Thanks to 12-bit RAW support, the camera will be up to 64-times more colorful than previous generations, and it will deliver more dynamic and vibrant colors in pictures. It will also give professional photographers more leeway for editing in post. The Hasselblad camera on the device will also offer improved HDR recording, support for 4K 120fps video, and 8K 30fps video Historically, OnePlus devices have lagged behind the competition on the camera front. So, we’re excited to see if OnePlus finally manages to offer flagship-grade camera performance on the OnePlus 9 series in partnership with Hasselblad. For more details, you can tune into the OnePlus 9 series launch stream, which will kick off on March 23rd on OnePlus’ website. Source: OnePlus 9 series with new Hasselblad camera system to launch on March 23rd Link to comment Share on other sites More sharing options...
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