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KFC drops 'Finger Lickin’ Good' slogan during coronavirus pandemic


dufus

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KFC's chicken is “finger lickin’ good,” but it will no longer be using the slogan given the coronavirus pandemic.

 

The Kentucky-based fast-food restaurant chain announced the change on Monday in a playful news release where KFC declared itself the “winner of the award for the most inappropriate slogan for 2020.”

 

“Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right,” the company said. “So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while.”

 

The change in advertising will affect its more than 20,000 stores worldwide, but KFC stressed that the slogan will return “when the time is right.”

 

In the United States, there have been roughly 5.7 million confirmed cases of COVID-19 and at least 177,000 related deaths.

 

“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured

 

the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, KFC’s global chief marketing officer.

source

 

have we had enough yet ...

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At least it's for a good reason, rather than caving in to appease the PC idiots.

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