Huawei avoids Trump ban by relaunching old devices as 'New Editions'

[Matrix]

 

 

 

In a nutshell: The Trump administration's ban on US companies doing business with Huawei is expected to hammer its bottom line this year. But the Chinese giant has found a way to keep releasing phones with Google apps: re-launch old handsets.

It was back in May 2019 when the government declared a national emergency that banned US firms from dealing with "national security threat" Huawei, and others, without a license. It means that any of its devices launched after the ban, such as the Mate 30 Pro and the recent P40 Pro, lack Google’s suite of apps, including the Play Store, YouTube, Gmail, Google Maps, and the Google Assistant—something that puts off a lot of potential buyers.

 

To circumvent the ban, Huawei is re-releasing phones originally launched before it was put in place. They’ve been labeled as “New Editions,” and come with improved specs. There’s the Huawei P30 Pro New Edition and the P30 Lite New Edition, both of which were originally released in March 2019.

 

 

The P30 Lite New Edition

 

In the case of the P30 Pro, the baseline RAM is up from 6GB to 8GB, while the storage jumps from 128GB to 256GB. You also get an extra color choice, Android 10 instead of the previous version, and the price drops from $999 to around $852.

 

Huawei is expecting its phone sales to drop by around 20 percent in 2020, and the situation is being compounded by the Covid-19 pandemic. Earlier this week, the Trump administration announced it was extending the executive order for a whole year. A "support exemption" for Huawei customers remains in place, so phones launched before the ban will continue to receive Google updates.

 

Source

[zanderthunder]

Actually, this is not something new tho. Even last year, Huawei managed to circumvent the ban by re-releasing phones under a new name.

For example,

1. Huawei P Smart Pro (2019) is a rebrand of Huawei Y9s.

2. Huawei P Smart Z is a rebrand of Huawei Y9 Prime (2019).
3. Huawei P30 lite is a rebrand of Huawei Nova 4e.

Basically, using the same internal model codes (for example, MAR-LX2 shared between Huawei P30 lite and Huawei Nova 4e) which have been certified by Google Play in the past, they can simple re-release a newer variant with better storage and memory while retaining the internal model codes. therefore no need for Google re-certify the "new devices".

Edit:
The latest to join the list is the upcoming Honor 9X Lite which are based on Honor 8X, with upgraded main camera lens and back panel resembling Huawei P Smart 2020. Also shares the same model code, JSN-L22 and likely able to upgrade to Android 10 (EMUI 10).