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AMC will no longer show Universal movies due to on-demand spat


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Theaters are no longer a necessary part of the film distribution model

 

 

 

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Editor's take: As the CEO, it’s Aron's job to advocate for his company. I get that. But this approach just feels like the wrong way to go about it. AMC took a similar, confrontational stance with movie subscription services a few years back but then ultimately launched its own take on the membership program. This time around, at least from my perspective, they are in no position to be firing bullets but rather, should be collecting health kits. The Coronavirus has exposed the theater business and with the success of Trolls World Tour, studios now have definitive proof that a first-rate movie can make money without a requisite stint in theaters.

NBCUniversal CEO Jeff Shell said earlier this week that the results for Trolls World Tour, the animated film it released to premium video on demand (PVOD) earlier this month, exceeded their expectations and demonstrated the viability of the distribution method.

 

As soon as theaters reopen, Universal plans to release movies on both formats (through theaters and via PVOD).

 

AMC Theatres, the largest theater chain in the world, didn’t take too kindly to Shell’s remarks and the perceived threat against its old guard formula.

 

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In a statement published on Tuesday, AMC President and CEO Adam Aron said the “radical change by Universal to the business model that currently exists between our two companies represents nothing but downside for us and is categorically unacceptable to AMC Entertainment.”

 

As such, Aron said that going forward, AMC will not license any Universal movies in its theaters based on these terms. “Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theatres in the United States, Europe or the Middle East.”

 

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“AMC believes that with this proposed action to go to the home and theatres simultaneously, Universal is breaking the business model and dealings between our two companies,” he added.

 

Aron noted that the policy is not aimed solely at Universal but rather, also extends to any movie maker that “unilaterally abandons current windowing practices absent good faith negotiations between us, so that they as distributor and we as exhibitor both benefit and neither are hurt from such changes.”

 

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theaters where i live have to loud and bad sound. picture is often out of focus digital or not.

 

then you have the other audience people keeping snacks for an hour or not understanding the movie at all.

 

one arm is pretty much garanteed to rest the other one is fighting to get a rest. not limited to people behind you pushing your seat all the way.

 

theaters are obsolete! pre covid and after covid.

 

snacks cost 10 x more than off the gas station and seats are barely better than in church.

 

last time i went to se a kids movie with my kids 6 and 9 then they showed ads on how to get rid of your std.

 

movie doesn't start at 19:00 it's weird ads 15 minutes.

 

farewell theaters will not be missed!

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