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Hands-on with YouTube, labels' music video lovechild, Vevo


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Vevo, the spinoff of YouTube meant for professional music videos, has finally launched—with the usual sputter that comes with highly-anticipated website debuts. The site, which has been in the works since at least March of this year, is aimed at allowing the major record labels to put their stuff online on their own sanitized part of YouTube, outside the user-generated YouTube ghetto. Through this combined effort, all parties involved hope to make posting videos on the Web more profitable than it has been thus far.

YouTube announced in April that it had struck a deal with Universal Music Group to get Vevo off the ground; since then, Sony Music and EMI have joined the clique, powering Vevo with three of the Big Four major labels at launch. But the site isn't limited to just music videos—it contains various other clips that come straight from the labels themselves, including behind-the-scenes looks and interviews with artists.

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