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Facebook rebrands as calls for government-led breakup continue


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The timing of the move is notable because the company faces calls from politicians and consumer advocates for the government to break it up into various pieces.

 

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Facebook introduced a new brand Monday: FACEBOOK.

 

The company announced in a blog post that the new brand, which retains the name of the social network, would have a new logo to better indicate all the various products and services it now offers, including Instagram and WhatsApp.

 

"Today, we’re updating our company branding to be clearer about the products that come from Facebook," Antonio Lucio, the company's chief marketing officer, wrote in the blog post. "We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding."

 

The timing of the move is notable because the company faces calls from politicians and consumer advocates for the government to break it up into various pieces.

 

Introducing Our New Company Brand https://t.co/vEiaUZKufe

— Facebook Newsroom (@fbnewsroom) November 4, 2019

"This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences," Lucio wrote.

 

The new logo features Facebook in capitalized letters with "custom typography." The company said the new brand would appear on Instagram, WhatsApp and its other offerings.

 

Google made a similar move in 2015, but called its new parent company Alphabet and restructured its company to make Google a subsidiary.

 

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@vitorio  Jack must have read your post above :) ...

Twitter CEO Jack Dorsey mocks Facebook's new logo

Facebook recently unveiled its new company logo in order to distinguish the Facebook company from the Facebook app so that its consumers can easily perceive the products that come from the corporate monolith. The new branding customizes typography, capitalizing all letters in order to create visual dissimilarity between the app and parent company itself.

 

Today, Jack Dorsey, Twitter CEO, appeared to mock the redesign by posting a tweet.

 

Dorsey's tweet references to the rebranding which in essence is a switch to an all-caps version of the logo. Another oddity is that the new text-only logo will be added to various services Facebook owns, particularly Instagram and WhatsApp. A "From FACEBOOK" tag will soon appear underneath various pages to continually remind users of the parent company behind the app.

 

Dorsey does not shy away from voicing his issues with Mark Zuckerberg and Facebook. Last week, he announced that Twitter will not be permitting any paid political advertisement to run on the site, in contrast to Facebook's policy of not fact-checking advertisements pertaining to politics which drew immense criticism. Zuckerberg had defended that Facebook shouldn't censor politicians, but Dorsey argued that the decision isn't about free expression.

 

 

Source: Twitter CEO Jack Dorsey mocks Facebook's new logo (Neowin)

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