Google Cloud Next: Everything you need to know about the new strategy

[The AchieVer]

Google Cloud Next: Everything you need to know about the new strategy

CEO Thomas Kurian has made his mark on Google Cloud Platform with a strategy that's enterprise friendly and focused on industries. Here's what you need to know.

 

 

 

 

Google Cloud Platform CEO Thomas Kurian made his debut as leader of the company and outlined a strategy that will look familiar to enterprise technology buyers.

 

In fact, some of Kurian's strategy looked cribbed from his alma mater: Oracle. Yes, Google Cloud Platform checked all the boxes at Google Cloud Next. Check out the separated-at-birth slides between Oracle and Google Cloud. 

Oracle's decades-old industry nameplate slide:

 

And now Google:

 

Here's the rundown and what you need to know:

• Google Cloud Platform (GCP) is using its Kubernetes expertise to be a hybrid cloud player via an effort called Anthos. By using containers, GCP wants to be a bridge with hybrid cloud infrastructures as well as app development and serverless functions. (See: Google's app management platform aims to connect clouds -- even AWS, Microsoft Azure | What serverless computing really means, and everything else you need to know)
• The company rounded out its partner base to hit all the enterprise bases with familiar vendors including VMware, Dell Technologies, HPE, and Cisco, to name a few. (See: Google Cloud announces new partnerships, expanded global footprint)
• Launched managed services for the wares of open source partners such as Confluent, DataStax, Elastic, InfluxData, MongoDB, Neo4j, and Redis Labs.
• Kurian outlined an industry focused sales approach where it will use GCP's core expertise and tailor it to verticals such as financial services, media, and transportation. (See: Thomas Kurian brings a stepped up customer focus to Google Cloud | Google Cloud Platform launches Cloud Run, aims to bring enterprise workloads to serverless, Kubernetes)
• GCP wants to be seen as a digital transformation enabler. 

 

 

None of this GCP playbook is unique if you're used to buying hardware and software from the likes of Dell, HPE, Cisco, Oracle, SAP, Microsoft, Salesforce, and a host of other vendors. Perhaps the biggest takeaway is that GCP is firmly speaking enterprise technology and that reality may finally make it a larger threat to Amazon Web Services and Microsoft Azure.

 

 

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