Apple Ahead of Microsoft and Samsung in Brand Intimacy Study

[The AchieVer]

Apple Ahead of Microsoft and Samsung in Brand Intimacy Study 

Disney and Apple are the two top companies in the most recent brand intimacy study conducted by research firm MBLM, with the Cupertino-based tech giant actually falling to second place after leading the charts for three years in a row.

And while this is a decline for Apple, it remains ahead of all its rivals. Samsung, for instance, is only the 12th in this research, while Microsoft is far behind on position 33.

The study, which analyzes the emotional bond between companies and their customers, reveals that no less than 38 percent of the Apple users can’t live without this brand.Microsoft far behindWhen it comes to age groups, Apple continues to be a strong brand for people aged 18-54, despite the rising price of the iPhone and the battery degradation issue hitting older devices.

“No one brand appears in the top five for all three age groups. Apple and Disney build strong bonds with users under 55, whereas Amazon has more success with older users. It’s also worth noting that millennials and users aged 35–54 are more intimate with media & entertainment brands, whereas older consumers don’t have any brands from this category in their top five,” the research shows.

Unsurprisingly, Apple is a top brand for millennials, and MBLM reveals that together with YouTube, it leads the charts with the same number of users in the sharing stage.

Amazon continues to remain a strong brand, securing the third place this year, followed by Chevrolet and Netflix. Harley-Davidson is sixth in the charts, just ahead of PlayStation, YouTube, and Ford. Microsoft’s Xbox is Redmond’s best-rated brand on position 17.

The study involved a total of 56,000 brands rated by 6,200 consumers in three different markets, namely the United States, Mexico, and the United Arab Emirates.

 

 

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