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Weather apps are secretly selling your location data to the highest bidder


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The Weather Channel app deceptively collected, shared and profited from the location information of millions of American consumers, the city attorney of Los Angeles said in a lawsuit filed on Thursday.

One of the most popular online weather services in the United States, the Weather Channel app has been downloaded more than 100 million times and has 45 million active users monthly.

The government said the Weather Company, the business behind the app, unfairly manipulated users into turning on location tracking by implying that the information would be used only to localize weather reports. Yet the company, which is owned by IBM, also used the data for unrelated commercial purposes, like targeted marketing and analysis for hedge funds, according to the lawsuit.

 
merlin_148712136_e84f2915-2719-4c14-8eb8-c9782e2b49b6-jumbo.jpg?quality=90&auto=webpThe lawsuit accuses the Weather Channel of manipulating users by implying that tracking data would be used only to localize weather reports.Credit
The lawsuit accuses the Weather Channel of manipulating users by implying that tracking data would be used only to localize weather reports.Credit
 

The city’s lawsuit cited an article last month in The New York Times that detailed a sprawling industry of companies that profit from continuously snooping on users’ precise whereabouts. The companies collect location data from smartphone apps to cater to advertisers, stores and investors seeking insights into consumer behavior.

The Times found that at least 75 companies collected precise location data — on at least one occasion logging a person’s whereabouts more than 14,000 times in just one day. Yet many of the pop-up notices that apps showed to prompt consumers to enable location services only partly disclosed how their data would be shared and used. The Los Angeles lawsuit says such incomplete messages are “fraudulent and deceptive” and violate California’s Unfair Competition Law.

“If the price of getting a weather report is going to be the sacrifice of your most personal information about where you spend your time day and night,” said Michael N. Feuer, the Los Angeles city attorney, “you sure as heck ought to be told clearly in advance.”

An IBM spokesman, Saswato Das, said, “The Weather Company has always been transparent with use of location data; the disclosures are fully appropriate, and we will defend them vigorously.”

The lawsuit was filed amid mounting public concern and government scrutiny over how tech companies collect, use and share consumers’ personal details. After a spate of scandals — including Facebook’s sharing of user data with third parties — federal lawmakers are preparing to introduce consumer privacy legislation this year.

 

merlin_148712130_979d8d66-f7e2-4bab-818d-b2d7fba365d3-superJumbo.jpg?quality=90&auto=webp
 
 
The Weather Channel app’s pop-up message in the European Union provides more information on its location-tracking practices than a similar notice to users in the United States.Credit
The Weather Channel app’s pop-up message in the European Union provides more information on its location-tracking practices than a similar notice to users in the United States.Credit
 

Regulators consider precise location data to be particularly sensitive because it can reveal intimate details about people’s lives, including visits to doctors’ offices, places of worship and participation in political protests.

In the complaint, the city attorney excoriated the Weather Company, saying it unfairly took advantage of its app’s popularity and the fact that consumers were likely to give their location data to get local weather alerts. The city said that the company failed to sufficiently disclose its data practices when it got users’ permission to track their location and that it obscured other tracking details in its privacy policy.

“These issues certainly aren’t limited to our state,” Mr. Feuer said. “Ideally this litigation will be the catalyst for other action — either litigation or legislative activity — to protect consumers’ ability to assure their private information remains just that, unless they speak clearly in advance.”

The suit seeks civil penalties of up to $2,500 for each violation of the Unfair Competition Law. In such cases, a judge determines the number of violations and amount of the penalties. Given the number of California residents who may use the Weather Channel app, the penalties could add up to millions of dollars if the city wins the case.

The Los Angeles city attorney’s office frequently takes on consumer-protection cases. In 2015, it sued Wells Fargo under the same law for opening unauthorized accounts, obtaining a $50 million settlement in 2016.

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Most weather apps provide a lot of data for free, How? They have other sources to make money and this is what the source is.

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51 minutes ago, Jogs said:

Most weather apps provide a lot of data for free, How? They have other sources to make money and this is what the source is.

any free app is selling YOU  as the money maker of their business model... just as Facebook does, and any other so called popular  social media sites..your only option is to NOT use them as you CANNOT OPT OUT  of them selling YOU

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9 hours ago, dMog said:

any free app is selling YOU  as the money maker of their business model... just as Facebook does, and any other so called popular  social media sites..your only option is to NOT use them as you CANNOT OPT OUT  of them selling YOU

lol  WeatherBug  is now a Android app  only 2nd  to TWC  website was flagged as spyware by M$ in 2005 so these type apps spying on users is nothing new .

http://www.eweek.com/security/weatherbug-miffed-at-microsofts-spyware-classification

 

You get what you pay for , any weather app were  you have to give it location data  can't be trusted any of the weather websites  can be used in your browser and you can just deny location data if they ask for it and type in the city you want or just go outside and look. :chug:

 
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