Microsoft Will Not Use Personal Data For Profit, Says Satya Nadella

[nir]

Microsoft CEO Satya Nadella took a potshot at Google and Facebook in an interview with the London Times yesterday, saying Microsoft (msft, +0.24%) doesn’t use customers’ personal data for profit, unlike some other companies.

 

It’s not that it doesn’t have the data — LinkedIn, which Microsoft bought in 2016, counts 562 million users, and Bing remains the No. 3 search engine worldwide, with Microsoft websites accounting for 24% of search traffic on U.S. desktops.

 

“We don’t want to overmonetize. If anything, one of the things we’ve done is to is to make sure that the utility is maximized for the users,” Nadella said.

 

Nadella has called data privacy “a human right” in the past, as has Apple CEO Tim Cook. He said at a Fortune event in June that Apple (aapl, -1.73%) executives predicted that the creation of “detailed” online profiles about users “would result in significant harm over time” and that those profiles could be “used for too many nefarious things.”

 

Microsoft may have learned its lesson in the early 2000s, when it faced antitrust authorities in the U.S. and the EU. Now the younger generation of tech giants is facing the music. Google (googl, +0.07%) has been fined billions by the European Commission in antitrust cases. Facebook (fb, -0.13%) is still trying to recover from the Cambridge Analytica scandal earlier this year, in which personal data for as many as 87 million users was improperly accessed.

 

When Europe’s General Data Privacy Regulation went into effect in May, it had repercussions for internet companies around the world. Since then, California approved its own data privacy law that will go into effect in 2020, and now Sen. Ron Wyden of Oregon has proposed a nationwide privacy law. Wyden’s Consumer Data Privacy Act proposes not only fines of up to 4% of their global annual revenues but also personal fines and jail time for CEOs.

 

Microsoft has extended GDPR-style rights to users outside Europe, and Nadella said his competitors can decide whether to follow suit. He said he was not one to pick “on my competition’s business model” but that customers “deserve a choice” about how their data is used.

 

Nadella said that Bing and LinkedIn couldn’t succeed long-term if they abused customer data. “Users should only use that service if that customer data creates utility for them. If you think about LinkedIn, it is all about economic opportunity for the member. It’s not about taking member data and using it for something else,” he said in London.

 

Since Nadella succeeded Steve Ballmer in February 2014, Microsoft’s market value has nearly tripled to more than $800 billion, making it the world’s second-largest listed company after Apple. Nadella has led the company into new markets of cloud computing, games and artificial intelligence, and Microsoft bought open-source repository GitHub for $7.5 billion this year.

 

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[Karlston]

Instead, they just delete personal data.

 

Microsoft follows Apple. There's profit in not using personal data for profit.

[steven36]

3 hours ago, Karlston said:

Instead, they just delete personal data.

 

Microsoft follows Apple. There's profit in not using personal data for profit.

There is no way to  know what Microsoft does with your data because it's encrypted ..

 

And there lying trough there teeth because here  is proof

https://developer.microsoft.com/en-us/store/monetize/ads-in-apps

https://docs.microsoft.com/windows/uwp/monetize/ad-mediation-service

https://docs.microsoft.com/windows/uwp/monetize/adcontrol-in-xaml-and--net

https://docs.microsoft.com/windows/uwp/monetize/interstitial-ads

https://docs.microsoft.com/windows/uwp/monetize/native-ads

https://docs.microsoft.com/windows/uwp/publish/advertising-performance-report

https://bingads.microsoft.com/

https://docs.microsoft.com/en-us/windows/uwp/monetize/access-analytics-data-using-windows-store-services

 

The price of free: how Apple, Facebook, Microsoft and Google sell you to advertisers

https://www.pcworld.com/article/2986988/privacy/the-price-of-free-how-apple-facebook-microsoft-and-google-sell-you-to-advertisers.html

 

For this to be true they would  have to remove there monetize programs from windows 10 ...

 

Running Windows 10? Here's how Microsoft plans to milk more profits out of its cash cow   By Ed Bott

https://www.zdnet.com/article/running-windows-10-heres-how-microsoft-plans-to-milk-more-profits-out-of-its-cash-cow/

 

[nir]

Microsoft Says It’s Not “Over-Monetizing” User Data

CEO Satya Nadella reiterates privacy focus in new interview

As one of the top tech giants right now, Microsoft has tried to increase its focus on user privacy, promising not only to protect user data, but also to enhance its solutions in a way that would provide customers with all the benefits of their services without exposing their information.

In a recent interview with the Times, CEO Satya Nadella reiterated the same approach, explaining that Microsoft doesn’t want to over-monetize the data that customers share when accessing its services.

“We don’t want to over-monetise. If anything, one of the things we’ve done is to is to make sure that the utility is maximised for the users,” he said.

“Users should only use that service if that customer data creates utility for them. If you think about Linkedin, it is all about economic opportunity for the member. It’s not about taking member data and using it for something else.”

The privacy battle

As a privacy advocate, Microsoft itself was involved in a long-time dispute against the United States government, as it opposed a law enforcement request seeking access to data stored on a server overseas.

Specifically, the software giant stated that user data that’s not located in the United States shouldn’t be exposed to the government in the country, even if a court order is offered.

A warrant shouldn’t be valid beyond the borders of the country, Microsoft said in this case, explaining that otherwise customer data would thus become available to all governments worldwide regardless of the country where the information is stored.

In this interview, the company’s CEO emphasizes that sharing user data with third parties isn’t something that tech giants should agree with, clearly as a hint to other companies in the industry that have already been criticized for monetizing the information they collect from customers.

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