Matrix Posted October 2, 2018 Share Posted October 2, 2018 In context: As cord cutting becomes the norm, more and more companies are trying to provide streaming content. Unfortunately this is creating a situation where the consumer is becoming burdened with multiple subscriptions. As costs for curation and creation continue to rise, so do the rates, and viewers are starting to abandon services that don't meet the mark. Juniper Research group has found that Netflix is continuing to grow its subscriber base while competing services Amazon Prime and HBO Now are beginning to flounder. According to its report, "Digital TV — 3 Key Consumer Insights," adoption rates for Netflix in the US and UK are growing at 6.3 and 7.7 percent respectively. Contrarily, Amazon Prime and HBO Now abandonment rates have exceeded adoption resulting in 2.9-percent negative growth for Amazon and a whopping -19.2 percent for HBO. According to a separate report by Juniper, the negative growths may be linked to the number of subscriptions available to consumers. Its study found that consumers are becoming burdened with multiple SVOD (Subscription Video on Demand) subscriptions. The survey notes that respondents in the US and China average 3 SVOD services each, while UK subscribers use slightly less at 2.5 subscriptions. Cord-cutters are viewing multiple SVOD, but as rates increase, users are looking to trim the fat. “The use of multiple subscriptions suggests that no one provider offers enough to currently satisfy consumers,” said Lauren Foye, author of the study. “Juniper finds a growing danger in users reducing, or switching SVOD subscriptions, as monthly fees inevitably rise as a result of ever-increasing content spend; Netflix alone is set to spend $13 billion this year.” Curation of content is of critical importance to SVOD services. Without more effort to increase entertaining content, abandonment will continue to surge. Juniper hints that one solution would be for OTTs (over-the-top content providers) to partner with traditional platforms to broaden exposure and create a “slick and refined user experience.” The study also pinpointed the importance of broadcast television, especially regarding televised sports. About 40 percent of UK respondents said that they stream live games. However, 96 percent of those that stream sports online also watch broadcast sporting events. The US and China numbers were similar. Juniper concludes that broadcasters must aim to provide a “best-in-class” experience to satisfy the dual-natured sports viewers and outpace OTT providers. Likewise, it would help struggling OTTs like Amazon Prime and HBO to expand services to include sports coverage. source Link to comment Share on other sites More sharing options...
steven36 Posted October 2, 2018 Share Posted October 2, 2018 Netflix is not fileshareing its a paid for service only and it's only wining the battle as far as legal services you pay for .. Lets look at it a different way its still over half of US internet users that don't buy it at all and are getting there entertainment from other means. Netflix is a crappy paid service but it's the best of the crappy paid services they have to offer in the USA but i never have bought it tell this day, so i fit in the 52% who didn't buy it. The reason the others have such low numbers of users Netflix is the only one some pirates buy , most of these pirates buy and pirated IPTV Sub and a paid leecher to stream as well , but not all pirates buy Netflix and other things but some do. Disney bought Fox so they starting a paid service like Netfilx is and there going to make Netfilx remove all there stuff like all the StarWars Movies and the rest of there stuff ... Netflix is not going ever get any better with more streaming services that come out the less stuff they going to have. Disney Outlines Streaming Service, Will Launch in Late 2019 https://variety.com/2018/film/news/disney-streaming-service-2019-1202898412/ They got about a year left tell there library shrinks.. Hollywood studios that own rights to what Netflix shows , Some of them are ISPs and cable.satellite companies even are buying everything up and starting there own streaming services ..Netflix no longer has free rein over the internet no more because they killed Net Neutrality in the USA . Even they buying stuff overseas to to hurt them, Quote Disney will be pushing individual consumers to pony up a monthly vig for yet another subscription service (admittedly a service studded with premium content from Pixar, LucasArts, Marvel, ABC and Freeform, plus its newly acquired Fox units). That's a big shift in mindset and business model, and moves Disney away from the second- and third-run distribution windows that have been so profitable in the past, Ziffren Link to comment Share on other sites More sharing options...
halvgris Posted October 3, 2018 Share Posted October 3, 2018 all these streaming platforns is killing themselves, a household can't pay for all of them, thus resulting in ppl needing to pirate the show thats not on your streamer service. maybe disney will be the only winner if they get in at the right pricepoint, being a fater disney is fun for my kids and me. Link to comment Share on other sites More sharing options...
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