Here's why HTC named its flagship the U12+

[KRS]

HTC's latest flagship smartphone, the U12+ was launched yesterday with top-of-the-line features and a premium price. However, a smaller, standard U12 lacking some of the features does not exist. To avoid any confusion for consumers, HTC has now explained the reason behind the bizarre naming.

 

In recent times, most smartphones such as the Samsung Galaxy S9 or the iPhone 8 among flagships, or the Moto G6, Redmi 5 and such like in the mid-range, come with a "plus" variant that offers an additional feature or more than the standard variant. HTC has revealed that the U12+ is that variant which features a tall 6-inch WQHD+ screen, the latest Snapdragon 845 chipset, 6 GB of RAM and 128 GB of internal storage, and will compete directly with the other plus flagships featuring similar specifications.

 

According to Android Headlines, the company discussed the strange naming multiple times before finally going ahead with it. Although the size of the device is still marginally smaller than the S9 Plus, the rest of the features of the U12+ are on par with the beefed-up variant from Samsung which helped the decision. It seems that the company does not have any plans to launch a standard variant in the near future and the company's explanation should help those holding out for one in making a decision.

 

HTC launched the U11 last year and followed it up with an incremental update in the form of the U11+ about six months later. In this case as well, we may see some variant of the U12 launch at a later time, but given HTC's dropping sales numbers over the last few years it makes sense that the Taiwanese company is sticking to a small portfolio of devices in a bid to target the right competition.

 

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