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Facebook suspends second company for using Cambridge Analytica-style methods


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Facebook suspends second company for using Cambridge Analytica-style methods

Facebook is clamping down on data analysis firms

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In the wake of the Cambridge Analytica scandal, Facebook is clamping down on data analysis companies that use similar, shady methods for collecting user data. The latest of these is a firm called CubeYou, which gathered information through the type of 'fun' quizzes one often sees on the social network.

CubeYou stated that its quizzes were for “non-profit academic research,” but it shared the data it gathered with advertisers. A CNBC investigation found CubeYou’s 'personality tests' collect names, phone numbers, employment, age, location, IPs, and relationship statuses, which are then matched to other sources to create profiles for advertisers.

Following CNBC’s report, Facebook has suspended CubeYou from the platform as it investigates whether the firm broke its T&Cs. "These are serious claims and we have suspended CubeYou from Facebook while we investigate them. If they refuse or fail our audit, their apps will be banned from Facebook," said Ime Archibong, Facebook vice president of product partnerships, in a statement to CNBC.

CubeYou is the second data analysis firm to be hit with a suspension following the Cambridge Analytica debacle. Canadian advertising company AggregateIQ has also been suspended while Facebook investigates any potential policy violations on its part.

One of CubeYou's most popular apps is a Facebook quiz created in conjunction with the University of Cambridge called "You Are What You Like," also known as "Apply Magic Sauce," which can supposedly “predict a user's personality based on the pages s/he liked on Facebook."

CubeYou CEO Federico Treu told Engadget that, unlike with the Cambridge Analytica incident, his company did not have access to participants’ friend data, and that the website for “You Are What You Like” discloses that information may be passed along to third parties.

With Mark Zuckerberg set to testify before Congress later this week, Facebook wants to show it is doing something about the social network’s privacy problem. "As we find more Cambridge Analyticas, we're going to find a comprehensive way to put them out and make sure people see them," Facebook Chief Operating Officer Sheryl Sandberg told Buzzfeed.

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well, simple fact is Facebook knew they were doing this from the get go... it is just now that they got caught doing it that they are now taking action... after all taking money for collecting user info is one of the things Facebook does to make money

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I always suspected these kinds of content had a hidden agenda much to the same as those one's that ask you to put in any sort of information like the zombie game that asked you to put in your postcode or suburb, the ones that ask you to generate a few words from the first few digits of your phone number. Its this kinda granular hand over of information in a subtle way that most people are no aware of that cause just as much harm.

Data mining is at the heart of what facebook does and facilitates. Society have collectively funded Facebook and built its empire upon your biggest asset... your data... your privacy... your life! 

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this Cambridge Analytica are bloody spy agency,, they help any govt to win the elections... in india they invlove in playing divide and rule policy. and presently working for sonia gandhi party.

These same agency was the behind trump victory.They mostly make people fight with each others

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