Google to discontinue its URL shortener console next year

[Recruit]

Google has begun to pull back support for its goo.gl URL shortener service since yesterday, March 30.

 

Michael Hermanto, Google's Software Engineer for Firebase, announced that starting on April 13, anonymous users and users who have never used Google's URL shortener before March 30 won't be able to create shortened links via the goo.gl console moving forward. For developers, Google is letting only projects with existing access to the URL Shortener APIs before yesterday to create truncated links.

However, existing users can continue to generate short links on the goo.gl console after April 13 and will also be allowed to view their analytics data and download their short link information in CSV format until March 30, 2019, after which the goo.gl console will be officially shuttered. Thankfully, existing goo.gl links will continue to redirect to their destination page after the service ends next year, Google says.

 

The move is part of Google's effort to shift its focus to the Firebase Dynamic Links (FDL), which are meant to bring users to any point on the web and within an iOS, Android or web app using deep linking. More to the point, Google is drifting away from its web-based URL shortener, which was launched in 2009, as users have increasingly used mobile devices, apps, and digital assistants to find content on the internet.

 

The search giant is now encouraging users to use FDL or other services like Bitly and Ow.ly to create new short links. Keep in mind that although the goo.gl console will be shut down next year, any existing short link will remain in place instead of being transitioned to the Firebase console. Nevertheless, users will have the option to migrate their link information from the goo.gl console.

 

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[saner827]

What alternative to use after google discontinue this?

[dcs18]

Thank goodness — always hated having to prove my virginity to their Google ReCaptcha.

[Ramouz]

Never trust Google's products (apart from Gmail, for now). They have a habit of shutting down services and apps. That's super annoying from them. I'm moving to Microsoft's and other's slowly. I don't trust Google at all.

I'm still frustrated about their dumb decision to remove Panoramio from Google Earth and replacing it with a dumbed down picture viewer that hardly has any images. Panoramio had millions of photos but hey let's shut it down and make everyone work again by uploading their images as they travel.

They've stopped updating Picasa, the best picture viewer on Windows. They have shut down so many other services and apps, it's almost like they do it on purpose. Give and take away, interesting pattern from Gog el.

 

I am worried that one day they'll shut down Gmail as well and we lose our emails. I hope to slowly move away from Gmail soon.

[DKT27]

Personally, I liked it more than others out there.

[dcs18]

My fav. URL shortener is TinyURL — a fast loading site where all scripts and images can be completely blocked without affecting functionality; with a quick workflow since one does not have to waste time on the Google ReCaptcha.

[pc71520]

On 1/4/2018 at 1:40 PM, saner827 said:

What alternative to use after google discontinue this?

https://bitly.com/

[Undertaker]

Don't use URL shorteners much, but I really liked the shadyurl service

[steven36]

Google’s URL shortening service goo.gl has been shut down while the company has bought the GIF Search Platform called Tenor.

 

 

In an announcement made by Google Inc., the company disclosed that it will be shutting down its URL shortening service (goo.gl) from April 2018.

 

All the existing links will keep on functioning but from April 13 onwards, users who either don’t visit the site anymore or do so anonymously will not be able to create shortened URLs. However, users who have already created links through goo.gl can use the service from their accounts until March 30, 2019.

 

Furthermore, from May 30, 2018, developer projects that haven’t utilized goo.gl so far will not be able to create short links using this service. On the other hand, those developer projects that did use goo.gl can continue to use it until March 30, 2019.

But why did Google decided to shut off such a thriving service?

In a blog post, the company revealed that the decision is an indication of Google’s approach to curbing support for goo.gl in favor of single links that redirect to different destinations, known as Firebase Dynamic Links (FDL).

 

FDL service leads to a variety of destinations but only after analyzing the device that is accessing it. However, FDL service is not an alternative to goo.gl and it is of no use for developers. Google has suggested that developers switch to more direct alternatives for URL shortening such as Ow.ly and Bitly.

 

Google has also announced that it has acquired the San Francisco based firm Tenor, a GIF sharing platform for desktop, iOS, and Android systems. Through this step, claims Google, it will become easier for users to search and share GIF images.

 

 

According to Google Images’ Director of Engineering Cathy Edwards, a majority of Google users want to search for information about a particular topic to “communicate and express themselves-case in point.” Millions of users search for animated GIFs daily, said Edwards, which makes this decision from Google an integral and productive one.

 

Edwards noted in her blog post: “We have continued to evolve Google Images to meet both of these needs and today we are bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS, and desktop.”

 

Tenor is an animated online GIF keyboard and search engine app that displays GIFs as soon as you type a search on your mobile or desktop. It has proven to be a lucrative advertising platform and already has developed GIFs for high-profile firms like Dunkin Donuts, Star Bucks, Nissan, and AT&T.

 

 

Tenor app contains an API that lets other firms like Facebook, Twitter, WhatsApp, Apple’s iMessage and now Google to go through its Gboard app and use its platform. It will allow firms to easily search and share GIFs.

But what’s the stake for Google?

Edwards states that now Tenor GIFs can be viewed and used from inside Google Images along with its other services like Gboard mobile keyboard app.

 

Edwards also added in her blog post that given the “deep library of content” Tenor is capable of producing the perfect GIFs instantly to match your searches. Therefore, it will enhance Google Images’ efficiency in displaying targeted GIF results.

 

Currently, the terms of this deal haven’t been revealed but it is clear that Tenor will be operating as a separate brand. Google will be investing in the company’s technology and relationships with API and content partners.

 

As per Tenor CEO David McIntosh, Google’s acquisition would let Tenor further accelerate modifications and improvements in its service for the collective welfare of its users, content and API partners and marketers.

It is a well-known firm with nearly 300 million users searching for GIF images approx. 12 billion times on a monthly basis. Tenor claims that there has been an “explosive growth” in the company’s operation since its inception in 2014.

 

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[DKT27]

@steven36: Topics merged.