Are High-Tech 3D Flicks The Future Of Film?

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Pixar's tactic is that because you can only see 3D movies on the big screen, it will be enough to entice people to part with the cash for a ticket at the flicks.

The firm, which releases its new feature-length movie Up next month, is developing novel ideas they hope will work.

Up is a heart-warming tale of an old man who can't bear to leave his house so ties balloons to it and flies away.

Earlier this year, it opened the Cannes Film Festival - the first animated movie to ever do that.

Renowned for its constant innovation, Pixar is hoping that animation is finally being accepted by the adults as much as the kids.

"These are films we make with computers - they just happen to be animated," director Pete Docter said.

"But it did feel that we were being accepted at the table at Cannes by world cinema."

Up will be released in standard 2D - but some cinemagoers will get the chance to watch it in Disney Digital 3D at selected cinemas.

The film is the first of what could turn out to be a new franchise as a potential sequel in the future has not been ruled out.

Pixar has traditionally frowned upon revisiting its past hits - saying a follow-up is unacceptable unless it is absolutely perfect.

But that policy seems to be relaxing slightly now.

We had Toy Story 2 back in 1999 and now they are working on Toy Story 3 for next year, while Cars 2 is also on the movie motorway.

"Every sequel has to top what we've done before," Docter said.

"You have to have a reason - especially if you hold up to examples like The Empire Strikes Back and Godfather 2.

"The sequel has to be that good to stand up against the first film or we simply won't do it."

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