Batu69 Posted July 4, 2017 Share Posted July 4, 2017 It appears that Firefox has gone all-in with a new marketing campaign aiming at presenting Google Chrome as a big brother/browser that is watching your every step. They kicked it off with the following billboard posted somewhere in San Francisco. Firefox also appears to be a running ads on various sites targeting similar message. This move by Firefox has sparked some criticism, including the following exchange (where Verizon’s customer support (bot?) showed up to help, lol).Note: Mozilla, the maker of Firefox, makes most of it’s revenue from Yahoo, for setting Yahoo as their default search engine. Yahoo is now owned by Verizon. To be fair, when Chrome was a young browser, Google deployed a similar marketing strategy, aimed at Internet Explorer. In my opinion Chrome ad does look more “classy”, since it does not call out the competition directly. Neither does Mozilla, but the coloring kind of gives it away. I can appreciate this risky move by Mozilla. “Private” is the new “Fast” and they want to capitalize on this market change. Prior to this campaign, for example, they release Firefox Focus a “private browser for iOS”. It is also worth noting that Brave with ad and tracking blocking and Opera with a free VPN (both browsers build on top of Chrome) have been making strong emphasis on privacy before Firefox did. Firefox does have a unique angle though, since it is a completely stand alone browser. In any case, a lot of Google engineers seem to be upset by this attack and a lot of Mozilla engineers seem to be embarrassed by it. Two companies have a long history of working together and Firefox has received a lot of support from Google over the years. At the same time, it did seem for a while that Firefox was just hiding in Chrome’s shadows. Perhaps Mozilla leadership decided it was time to show some teeth and gain market share. Is it just business as usual? Has Firefox gone too far? Article source Link to comment Share on other sites More sharing options...
Karlston Posted July 4, 2017 Share Posted July 4, 2017 Dear Mozilla, telling us what's wrong with the opposition tells us nothing about your product. It may even be worse. I hate negative advertising AKA the you-should-buy-our-product-because-their-product-is-awful BS nonsense. What happened to companies pushing the advantages of their own product instead of pushing competing products' disadvantages? Link to comment Share on other sites More sharing options...
OG1502 Posted July 5, 2017 Share Posted July 5, 2017 8 hours ago, Karlston said: Dear Mozilla, telling us what's wrong with the opposition tells us nothing about your product. It may even be worse. I hate negative advertising AKA the you-should-buy-our-product-because-their-product-is-awful BS nonsense. What happened to companies pushing the advantages of their own product instead of pushing competing products' disadvantages? They specifically say that their product is better when it comes to privacy. In fact, it's the central message of the campaign. Link to comment Share on other sites More sharing options...
pc71520 Posted July 5, 2017 Share Posted July 5, 2017 On 4/7/2017 at 1:17 PM, Batu69 said: Perhaps Mozilla leadership decided it was time to show some teeth and gain market share. After the v57 Official Release, I hope Firefox gains some Market Share BEFORE it is too late... Link to comment Share on other sites More sharing options...
x3r0 Posted July 6, 2017 Share Posted July 6, 2017 Anddddd here I am still using Opera since version 5... Still had no idea about this browser wars, or perhaps more accurately, even care... Link to comment Share on other sites More sharing options...
Administrator DKT27 Posted July 7, 2017 Administrator Share Posted July 7, 2017 If it does not cross the line, I actually like this. It brings fun back in the browser competitions I think. Link to comment Share on other sites More sharing options...
I Am Negan Posted July 7, 2017 Share Posted July 7, 2017 I use a Google offshoot, but i have google locked out.? Link to comment Share on other sites More sharing options...
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