Batu69 Posted June 23, 2016 Share Posted June 23, 2016 Ad blocking has become a topic of fevered interest among publishers and advertising companies this year. Many fear that the tipping point has been reached already, with too many ads being blocked to maintain a steady income following the established methods of views in exchange for advertising. A new report from a research firm called eMarketer seems to back up this fear, showing a marked increase in ad blocking use. These figures are limited to the United States, but the research shows that ad blocking use increased from 20% of users in 2015, to 26.3% this year and will increase to 32% in 2017. That will be 86.6 million ad blocking users in the United States alone. The worldwide figure will be just as alarming for advertisers. So far, the vast majority of ad blockers have been installed in desktops and laptops, but the all important mobile group is slowly moving towards use of these apps as well, and eMarketer expects 11% of that market will shift to the use of ad blockers sometime next year. New strategies are being devised to combat this trend, the most prominent one being a subscription model where those who pay a monthly fee get access to a publication without ads. Others are now refusing access to those who have active ad blocking apps installed. This may lead to a war between the ad blockers and the internet sites, and yet another game of escalating whack a mole will begin. You can read the original research at eMarketer. Article source Link to comment Share on other sites More sharing options...
DogDays Posted June 23, 2016 Share Posted June 23, 2016 Batu69, Thank U 2 Much always enjoy reading your informational reports Link to comment Share on other sites More sharing options...
Batu69 Posted June 23, 2016 Author Share Posted June 23, 2016 1 hour ago, DogDays said: Batu69, Thank U 2 Much always enjoy reading your informational reports Appreciated. Happy foruming & reading .....and welcome to the forum. Link to comment Share on other sites More sharing options...
TheMountain Posted June 23, 2016 Share Posted June 23, 2016 Currently using an ad blocker as I always do online. Link to comment Share on other sites More sharing options...
Securex Posted June 23, 2016 Share Posted June 23, 2016 1 hour ago, TheMountain said: Currently using an ad blocker as I always do online. same. Not just for removing ads, but to stop ad tracks Link to comment Share on other sites More sharing options...
VileTouch Posted June 23, 2016 Share Posted June 23, 2016 7 hours ago, Batu69 said: the most prominent one being a subscription model where those who pay a monthly fee get access to a publication without ads is that the best they can do? asking for money to remove the ads that everyone is already blocking for free? thanks, but no thanks. while google and facebook are able to get away with it (for now), doesn't mean just anyone can. for them, the sheer size of their operation is what makes it profitable. that and the fact that the products and services they offer are much more than just a website with some articles in it (however interesting or useful it might be). that's not something you can put a price tag on. if you're struggling to pay the hosting, that's definitely not the business model you want. Link to comment Share on other sites More sharing options...
SnakeMasteR Posted June 23, 2016 Share Posted June 23, 2016 It's weird that figures of ad-blockers exist, yet the aggressiveness in amount and type of ads per page displayed probably increased as well at the same time but isn't mentioned anywhere. Imagine browsing the web with a data cap, imagine half of it is going to stoopid ads-displaying alone. It all makes sense. Link to comment Share on other sites More sharing options...
humble3d Posted June 24, 2016 Share Posted June 24, 2016 viletouch wrote: if you're struggling to pay the hosting, that's definitely not the business model you want No worries, Google will pay you... Link to comment Share on other sites More sharing options...
Administrator DKT27 Posted June 24, 2016 Administrator Share Posted June 24, 2016 Personally, ads are a bigger problem currently on mobile than on desktops and such. Link to comment Share on other sites More sharing options...
SnakeMasteR Posted July 12, 2016 Share Posted July 12, 2016 That's for sure but thank god most sites i visit regularly are relatively human, there are sites with some ads and there are infestations, riddled sites that even cripple themselves to get as many ads as possible to you. Nice bump, eh? ;D Link to comment Share on other sites More sharing options...
TheMountain Posted July 12, 2016 Share Posted July 12, 2016 Ads, people, basically anything that's overly pushy; has to be blocked. Or you'll gag on whatever they're shoving down your throat. Link to comment Share on other sites More sharing options...
Administrator DKT27 Posted July 13, 2016 Administrator Share Posted July 13, 2016 Recently, most media, especially the biased ones and owned by mostly one political party here in India, have started blocking adblocks. These are not small sites, these are the top of the line media. Also, even anti-adblocks are not working on them. You might argue that there are easy ways to bypass the script, but it's not that easy on mobile, from where most of their visitors come from. Then, just yesterday I see this. The problem is not that they are losing money, the problem is all have jumped to shameful practices, just to maximize the profits. These big media houses do not care for their people, they only care for money and the agenda they have with them. Link to comment Share on other sites More sharing options...
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