gipsy Posted January 13, 2016 Share Posted January 13, 2016 Hello, Moto. Goodbye, Motorola. More accurately, it will be "Hello, Moto by Lenovo." Yes, Lenovo is ending the legacy of the Motorola name. In complete fairness, however, the words "Motorola" haven't been used on any Motorola products since the original Moto X from 2013. Since news broke out about Motorola's rebranding, the company had to explain that regardless of the change in name, Motorola Mobility will still be around. "Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally," a Motorola spokesperson clarified. Even though Motorola actually invented the cellular phone, the brand slowly lost its magical appeal after the release of the Razr and the new age of smartphones. The company has been flipped twice since then – first by Google and then by Lenovo. Nonetheless, the brand has bounced back under Lenovo's leadership and seems to be on a trajectory to regain some ground from its glory days. The rebranding should help streamline those efforts to get back at the top. source Link to comment Share on other sites More sharing options...
Administrator DKT27 Posted January 14, 2016 Administrator Share Posted January 14, 2016 Thread moved to Mobile News. Link to comment Share on other sites More sharing options...
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