Batu69 Posted December 17, 2015 Share Posted December 17, 2015 Ad-blocking tools are more popular than ever before, and this spells potential disaster for anyone who relies on ad revenue from their web site. Previously something only available to desktop users, the widespread hatred of ads saw the tools spreading even to iOS. A while back Adblock Plus revealed that its Acceptable Ads program -- which gives users the options of permitting the display of certain non-intrusive ads -- would be independently overseen. Today we not only learn about the latest updates to the program criteria, but also how monetizing is possible. The updated criteria are nothing out of the ordinary -- ads need to be sensibly positioned and not distracting, easily distinguishable from body text, and not exceed a certain size (this is a sliding scale dependent on position. Ever since the inception of the Acceptable Ads program, there have been fears that companies would be able to pay to be added to the whitelist. This is true to a certain extent, and the company explains: Quote We receive some donations from our users, but our main source of revenue comes as part of the Acceptable Ads initiative. Larger entities pay a licensing fee for the whitelisting services requested and provided to them (90% of the licences are granted for free, to smaller entities). Whitelisting, the new documentation is quick to point out, does not allow people to ignore the criteria that have been set. Co-founder of Adblock Plus, Till Faida said: Quote We always said that the Acceptable Ads criteria could change as the Web and advertising changes. Before we step back from them for good and hand the job over to an independent board, they needed a slight polish with things we've been working on for the past couple of years. Plus, we thought it was time to open up our monetization policies to the public, so that people can better understand how a free project like ours is financed. This is just the opening salvo. We plan on releasing more information about how our company works in the near future, and are looking forward to seeing where ad blocking goes in 2016 when the Acceptable Ads independent committee meets for the first time. Article source Link to comment Share on other sites More sharing options...
software182 Posted December 17, 2015 Share Posted December 17, 2015 let the battle, begins. Link to comment Share on other sites More sharing options...
OrbingStorm Posted December 17, 2015 Share Posted December 17, 2015 I had an adblock on iphone called crystal which is also taking money from users then also from companies to NOT block their adds and now addblock doing this.Double dealing pieces of Is it just me or is greed running companies to do stupid things these days...yes im also looking at u microsoft. Link to comment Share on other sites More sharing options...
dcs18 Posted December 17, 2015 Share Posted December 17, 2015 Link to comment Share on other sites More sharing options...
kantry123 Posted December 17, 2015 Share Posted December 17, 2015 2 hours ago, OrbingStorm said: I had an adblock on iphone called crystal which is also taking money from users then also from companies to NOT block their adds and now addblock doing this.Double dealing pieces of Is it just me or is greed running companies to do stupid things these days...yes im also looking at u microsoft. Well for me i'm using Adguard on my iPhone works best and free and loats of filters and No acceptable ads so try it regards Link to comment Share on other sites More sharing options...
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