AdBlock Plus to introduce independent board to oversee Acceptable Ads program

[Batu69]

Ad blocking has been in the news quite a lot recently, not least because of iOS 9's new support for advertising avoidance. Perhaps the most famous tool in the arena is Adblock Plus. It's something that many people have become reliant on for cleaning up their online experience but Eyeo -- the company behind AdBlock Plus -- has been keen to encourage people to permit the display of some advertising through its Acceptable Ads program.

That companies can pay to bypass Adblock Plus is nothing new, although Adblock Plus insists that most ads that are deemed 'acceptable' are added for free.

Today Eyeo announces that it is going to hand over control of the Acceptable Ads program to a completely independent board.

Details of how the board will be formed and appointed have not been disclosed, but Eyeo insists that the entire process -- and the vetting of ads -- will be fully transparent. Despite this transparency, we will never learn which companies are paying to be included on the whitelist, although it is worth noting that Eyeo says that any money that changes hands is for "administration costs and not for whitelisting". Defending the fact that details of payments will not be revealed, it went on to say that many of the companies it works with have "non-disclosure contracts that prevent Adblock Plus from identifying exactly who they are and how much they pay".

Till Faida, co-founder of Adblock Plus, said:

The Acceptable Ads program has been managed in an open and public forum. Users determined the original criteria and can object in our forum to whitelisting proposals, but since we were the only ad blocker to offer such a compromise we have taken on a large role in the day-to-day maintenance of the criteria. We have been looking for a way to make the Acceptable Ads program completely independent while also updating the criteria to evolve with changing forms of online advertising. An independent board solves both issues.

It's a move that remains controversial, and it will be interesting to see just how the implementation works in practice.

Source

[Amigaspace]

No matter how good the intentions are, trying so hard to include ads into something that has the single purpose of blocking ads, will always remain controversial at best.

[LeeSmithG]

I don't want to see pop-ups or advertisements, so I choose Adguard.

If the companies want to pay me £10 per minute to watch their advertisements then fine, but they don't.

To me there are zero acceptable adverts.

If I could have an add blocker for the t.v. and radio then that would be good!

[Holmes]

Adguard is not free and the only reason I use adblock plus is to block ad's on youtube videos I use my host file to help me with the rest. I dont really watch tv and the radio I only listen to when the power goes out the radio uses batteries. I prefer to use firefoxx and ublock doesnt really work on firefox.

[dcs18]

As of writing this post, those acceptable (non-intrusive) ads. can be turned off within seconds — hence, I am not in any rush to abandon the top ad. blocking program of my choice, Adblock Plus. ^_^

In the unlikely event of not being left with any option whatsoever, to disable those acceptable (non-intrusive) ads. — I have other great alternatives (Edge and Adguard.) :dunno:

[straycat19]

Bye Bye Adblock Plus, there are no acceptable ads, period.

[dcs18]

For those interested . . . . . . . . . . A Safe, Data File Host Downloading — Free From Malvertising

[Kalju]

Add themselves rules to the Adblock or Adblock Plus.
Here is some of them, what I have included to Firefox, Cyberfox and Chrome browser in the last few days.

www.softexia.com###cookie_alertwww.softexia.com##[id^="cookie_alert"]downloadcrew.com##[class^="ginger_banner-wrapper"]www.softwarecrew.com##[class^="ginger_banner-wrapper"]www.msfn.org##[class^="cc_banner-wrapper"]techno360.in##[id^="ioauth2relay366460354"]techno360.in##[class^="ui-dialog"]techno360.in##[class^="ui-widget-overlay"]www.vbulletin.com##[class^="ib-global-cookie-notice"]www.donotcrack.com##[class^="cookie-choices-info"]www.000webhost.com##[class^="cc_banner-wrapper"]webflake.sx##.wfAdInsidetrick2share.blogspot.com.ee##.cookie-choices-infowww.download.hr/##.cc_banner-wrapperportableappz.blogspot.com##[class^="cookie-choices-info"]portableappz.blogspot.com.ee##[class^="cookie-choices-info"]portableapptrash.blogspot.com.ee##[class^="cookie-choices-info"]portableapptrash.blogspot.com##[class^="cookie-choices-info"]

Will block pop-up windows, that tells you to turn off adblocker, the cookie notifications and still some annoying notifications.
Each rule is valid only for this site, which url is in rule!

You can change them for yourself at any time, You can modify, delete or write new ones.
So these may be for examples.

One rule can be written in different ways,
Example: (both are the same rule)

1. www.softexia.com###cookie_alert
2. www.softexia.com##[id^=cookie_alert]

Sometimes does not work the first version, then is needed to use the second.

Forgot to say - in your location can be the URL, for example,

• portableapptrash.blogspot.com.ee##[class^=cookie-choices-info]

Then must be added your location after the com domain extension, given case it is com.ee, it is my location.