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AOL and Microsoft get on the premium video streaming bandwagon


Sos Gomes

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AOL has signed a video distribution deal with Microsoft meaning that its video content will be available on Microsoft video platforms.

Videos from AOL’s library of nearly 900,000 will be distributed on Microsoft video platforms including MSN and Bing apps for Windows and Windows Phone.

This includes AOL brands such as HuffPost Live, TechCrunch and Moviefone as well as partner sites including ESPN, TMZ, Rachel Ray and Martha Stewart.

MSN alone has nearly 450 million unique visitors worldwide every month so the partnership will undoubtedly help AOL reach a new customer base.

"Microsoft's suite of devices and services is unmatched, and its loyal audiences are constantly seeking new and refreshed offerings on their platforms. We have an open strategy for distributing our premium content, and we're proud to partner with Microsoft to enhance their video experience," said Ran Harnevo, President of AOL Video.

The AOL video library will also include its 2014 slate of original series that will be unveiled at the Digital Content NewFronts next week in New York.

Microsoft will also be at the event to show off its soccer reality show called “Every Street United” hoping to attract the attention of advertisers.

Source:http://www.t3.com/news/aol-and-microsoft-join-forces-to-offer-premium-video-content

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