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LinkedIn tops 300 million members, highlights the importance of mobile


anuseems

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Social network / recruiting service LinkedIn on Friday announced theyve achieved a big milestone in surpassing 300 million members. Unsurprisingly, a large portion of the sites growth has come from mobile a demographic that is expected to account for 50 percent of all global traffic later this year.

In a blog post on the matter, LinkedIn highlights the fact that members in dozens of regions including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom already use the service more on their mobile devices than on their desktop computers.

On a daily basis, LinkedIn says they see an average of 15 million profile views, 1.45 million job views and 44,000 job applications across more than 200 countries through mobile.

More than half of the sites members are located outside of America. Within the US, roughly 100 million people use the site so its still very popular stateside.

Its worth pointing out that LinkedIns figures represent registered users, not monthly active users. That figure is actually much lower at only 187 million as of late last year and highlights the fact that LinkedIn is still having a tough time acquiring member traffic. After all, a lot of people only visit the site to update their resume or to search for a new job.

Thats not to say that they arent trying new things, however. The company has acquired a number of startups in recent memory including Bright, Pulse and SlideShare to bolster their overall offering.

http://blog.linkedin.com/2014/04/18/the-next-three-billion/

Edited by anuseems
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