Jump to content

Survey of smartphone owners shows the power of brand loyalty


tarekma7

Recommended Posts

loyo.png

Back in 2013, the Wall Street Journal commissioned a survey of U.S., U.K. and Australian smartphone owners to see which manufacturers had the most loyal customers. It was a simple test, really. The Businessman's Bible merely wanted to know how many smartphone owners replaced their handset in 2013 with a model made by the same manufacturer who built their previous model. 3000 smartphone owners took part in the survey.

On top was Apple. 76% of those who started last year with an Apple iPhone, ended the year with a newer iPhone model. Samsung was next with a 58% retention rate. And in third place was LG. 37% of those with an LG smartphone stuck with the brand for their next phone. Nokia and HTC were close to LG with retention rates of 33% and 30% respectively. Sony (24%), Motorola (22%) and BlackBerry (21%) round out the list.

So what can we take away from this information? Perhaps nothing. A study we told you about last month found that 60% of 2000 polled iPhone owners in the U.K. have a "blind loyalty" to Apple, meaning that when it comes time to purchase a new handset, they buy the next iPhone just because it has an Apple on the back, never taking the time to look at new models from the competition.

SOURCE

Link to comment
Share on other sites


  • Views 727
  • Created
  • Last Reply

Top Posters In This Topic

  • tarekma7

    1

Popular Days

Top Posters In This Topic

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...