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Mozilla to sell advertising in Firefox browser


anuseems

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Mozilla has revealed plans to sell advertising within Firefoxs new tabs page. Yes, this is the same Mozilla that decided to block third-party cookies by default in Firefox 22 last year a move that was described by the Interactive Advertising Bureaus top lobbyist as a nuclear strike on the industry.

Its a complete change of course for the foundation but naturally, Mozilla is putting a pleasant spin on it. Darren Herman, Mozillas VP of content services, said the Directory Tiles will suggest pre-packaged content for first-time users. Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location and some will be sponsored content from hand-picked partners to help support Mozillas pursuit of their mission, he said.

In case you werent already aware, sponsored content is simply a fancy term for advertising.

But why the sudden change of stance on advertising? Truth be told, it likely all comes down to money. Mozilla relies on Google for a large portion of its income thanks to a $300 million per year deal to use Google as the browsers default search engine.

That may sound like a conflict of interest considering Google has its own browser in Chrome but either way you slice it, Mozilla is making serious bank on the deal. The bad news is that the deal is up for renewal in December of this year.

With the advertising deal, Mozilla may be looking to diversify their income stream in the event a deal cant be hammered out. As the saying goes, its never a good idea to put all of your eggs in one basket.

http://www.techspot.com/news/55641-mozilla-to-sell-advertising-in-firefox-browser.html

Edited by anuseems
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Well hopefully the amount of power an add-on can have on FF vs Chrome (for better or worse), would quickly shut this 'feature' off without mercy.

Kinda surprised there aren't add banners in Chrome New Tab (are they?).

This feature should not be there (does not matter stopping or hiding it with extensions).First australis and now this.Good luck Mr.Fox

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