lurch234 Posted February 12, 2014 Share Posted February 12, 2014 Sony sells its waterproof mp3 player inside a bottle of water What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water. Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself. http://www.youtube.com/watch?feature=player_embedded&v=USJSOPPZoKISource Link to comment Share on other sites More sharing options...
Administrator Matt Posted February 12, 2014 Administrator Share Posted February 12, 2014 I like Sony. :) Link to comment Share on other sites More sharing options...
tarekma7 Posted February 12, 2014 Share Posted February 12, 2014 This is amazing! Sony is the best Link to comment Share on other sites More sharing options...
jackieo Posted February 12, 2014 Share Posted February 12, 2014 Link to comment Share on other sites More sharing options...
ffi Posted February 12, 2014 Share Posted February 12, 2014 (edited) My sony tablet z suffered water damage the first time I stepped into a pool, luckily within the 30 days no question asked return period but still.... Edited February 12, 2014 by ffi Link to comment Share on other sites More sharing options...
OrioNeXus Posted February 14, 2014 Share Posted February 14, 2014 so now anyone can listen to music while searching for atlantis :rolleyes: Link to comment Share on other sites More sharing options...
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