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Sony sells its waterproof mp3 player inside a bottle of water


lurch234

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Sony sells its waterproof mp3 player inside a bottle of water

What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water. Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself.

http://www.youtube.com/watch?feature=player_embedded&v=USJSOPPZoKI

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My sony tablet z suffered water damage the first time I stepped into a pool, luckily within the 30 days no question asked return period but still....

Edited by ffi
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so now anyone can listen to music while searching for atlantis :rolleyes:

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