Turk Posted December 31, 2013 Share Posted December 31, 2013 The crossover between cars and fashion is strange, and often strained. Young fashion brands and creatives can be coaxed into the most awkward of pairings in order to pay the bills, while Mercedes-Benz has cornered the market in sponsorship of fashion weeks. As the tyre company Pirelli celebrates 50 years of its calendars with the publication of a lost issue shot by Helmut Newton for 1986, the roster of big-name talent in front of the camera and behind it proves that the relationship can mean big things for all involved. Although Pirelli is an Italian company, the first calendar or cal, published for 1964, was actually the idea of the UK subsidiary of the company, which commissioned the British photographer Robert Freeman and the art director Derek Forsyth to create a marketing tool that would make the brand stand out from its domestic competitors. But there was more than just fashion and glamour in mind for those contributors who, caught up in the youth revolution of the time, chose young newcomers to model, photographing them against exotic beaches or natural locations. In 1972, Sarah Moon became the first female photographer to shoot for the calendar, bringing her trademark ethereal aesthetic to the product that was distributed only to important customers. Full Story: http://www.independent.co.uk/life-style/fashion/features/pirelli-celebrates-50-years-of-its-calendar-girls-with-release-of-lost-edition-shot-by-helmut-newton-in-1986-9029390.html Also see: Official Pirelli Calendar website: http://www.pirellical.com/50years/# Pirelli Calendar by Helmut Newton: Link to comment Share on other sites More sharing options...
calguyhunk Posted January 1, 2014 Share Posted January 1, 2014 Just another excuse to get chicks nekkid in the name of (pseudo) art. Not that I mind though LOL! :P Tickler 1 Link to comment Share on other sites More sharing options...
Yorel Posted January 1, 2014 Share Posted January 1, 2014 I love Pirelli calendars!! :wub: :lol: Link to comment Share on other sites More sharing options...
keyman Posted January 1, 2014 Share Posted January 1, 2014 Just another excuse to get chicks nekkid in the name of (pseudo) art. Not that I mind though LOL! :PTrue :lol: Link to comment Share on other sites More sharing options...
davmil Posted January 1, 2014 Share Posted January 1, 2014 (edited) Thank goodness for Italian's good taste in the fairer gender. ;)Anyone got a Pirelli "code" so we can see the other year's calendars? Edited January 1, 2014 by davmil Link to comment Share on other sites More sharing options...
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