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Gold HTC One Officially Announced


geeteam

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The golden colored version of the company’s flagship Android device will immediately sit alongside the existing silver, black, red and blue options in the hope that consumers will favor a more elaborate aesthetic during the festive shopping season. It is worth noting that this latest HTC release is limited to actually covering the hardware in a champagne colored coating and shouldn’t be confused with the 18-carat gold version of the device that was fleetingly available. We can’t deny that the One does look extremely fetching in gold, but considering the aesthetic seems to be borrowed from the iPhone 5s, we aren’t too sure about HTC’s claims of being “a global leader in mobile innovation and design”.



Gold-HTC-One.png



Consumers should be aware that the technical capabilities and underlying functionality of the HTC One remain unchanged. Rather than revamping the device and aim to further penetrate the market with this new version, HTC has instead decided just to change the external color of the hardware and launch it alongside the existing options. Those purchasing the new addition will be getting the same Snapdragon 600 processor, the same gorgeous 1080p display and the same Android Jelly Bean operating system that will benefit from a KitKat upgrade in January 2014.



gold-htc-one.jpg



As part of the official press announcement from London, HTC has confirmed that the gold colored hardware will be made available across multiple European regions through “a number of partners”. The company is yet to announce any solid launch dates, or even which networks will be stocking the new device, but we can be sure that we will all be able to give the gift of HTC branded gold this Christmas.



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