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Nvidia Announces GTX 780 Ti and Deep Price Cuts In Response to AMD R9 Barrage


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Over the past month, AMD has restructured its entire product line with deep price cuts and a new GPU launch. The R9 280X and R9 290X (at $300 and $550 respectively) blew Nvidia’s price-performance ratio out of the water, with the GTX 770 stuck at $400 and the GTX 780 at $650. A response was inevitable, and this morning Nvidia let fly its own salvo. Beginning immediately, the GTX 770 takes a price cut down to $330, the GTX 780 drops to $500, and the upcoming GTX 780 Ti will launch on November 7 at $700.

What is the GTX 780 Ti, you ask? Great question. There are two possibilities. The first option is rather pedestrian — simply crank up the clocks on the GTX 780 and voila — you’ve got yourself a GTX 780 Ti. That accomplishes the first goal — create a faster GTX 780. Rumors, however, point to the idea that the GTX 780 Ti might be faster than Titan itself. The best way to make that happen is to bring some of the disabled cores back online and bring clock speeds up simultaneously.

The 15th SMX

According to Nvidia, a full Titan implementation is 15 SMX cores. None of the cards based on GK110 that have shipped to date have actually used all 15 SMXs. Titan has 14 SMXs enabled, as does the K20X, while the K20 is a 13 SMX part. The GTX 780 has 12 SMXs. Nvidia, therefore, could theoretically squeeze more performance out of the Titan product family by fully activating the core and bringing clock and memory speeds up at the same time. The company has already announced a workstation card that does just that — the K40 Compute Module, with up to 12GB of GDDR5 RAM on-board.

A new SMX combined with a core clock jump would indeed leave the GTX 780 Ti running faster than Titan. The only question is whether or not NV wants to enable that capability at the $700 price point, or if it hopes to reserve it for a Titan 2 coming at a later date. The new card, however it’s apportioned, won’t have the full-speed double-precision math capability that Titan offers. Whether Nvidia offers an incremental update to the 780 Ti or actually activates the full GK110 GPU for the first time in a consumer card will tell us a bit about how seriously it views the threat from AMD’s R9 290X.


Other news from Nvidia today includes the launch of new holiday bundles. The GTX 780 and 770 families are picking up coupons for Batman: Arkham Origins, Splinter Cell: Blacklist, and Assassin’s Creed IV: On A Boat Black Flag, plus a $100 coupon for a Shield. The GTX 760 and GTX 660 get the latter two games and a $50 Shield coupon. If you’re hoping Agent Phil Coulson will deliver the product, we have bad news: You’re thinking of the wrong Shield. Nvidia’s Shield has been recently updated with Android 4.3 support, as well as advanced features for mapping custom controls and the formal launch of the game-streaming feature that NV promised with the original launch.

Reviews of the console at launch were positive, but noted that the Android limitation was problematic. Full game streaming compatibility with PC titles changes that, and throws open the doors to a great many more titles — and with a $100 coupon, it’s almost, but not quite, reasonably priced.

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A price drop is imminent for the high-end segment of Nividia’s 700 series to combat AMD’s latest addition to the market, the R9 290x and R9 290 graphics cards. Nvidia is also adding free games and significant discount coupons for Shield to sweeten the deal.


Nvidia is cutting prices of their 700 series graphics cards, namely the GTX 780 and GTX 770. The GTX 780 will retail for $550, a price drop of $100. The GTX 700 will retail for $350, which is a price drop of $50.

Videocardz reports the price cuts have not yet been reflected on the store-fronts of e-tailers in the United States, though several Eropean and UK ones have already dropped their prices.

Consumers who buy the GTX 780 will receive a game bundle that contains Assassins Creed IV: Black Flag, SplinterCell: BlackList, Batman: Arkham Origins and a $100 discount coupon for Nvidia Shield. While those who get the GTX 770 will get Assassins Creed IV: Black Flag, SplinterCell: BlackList and a $50 discount coupon for Nvidia Shield.

Nvidia adds that the free games and Shield discounts are valid for purchases made between October 28 and November 26.

This follows AMD’s last week’s release of the R9 290x and this week’s release of the R9 290, both competing with Nvidia’s 700 series.

Source: http://www.vg247.com/2013/10/28/nvidia-to-drop-prices-of-high-end-graphics-cards-include-free-games/

Edited by 7h3Pr3d47oR
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