Roger D Posted October 4, 2013 Share Posted October 4, 2013 A new study has revealed that people tend to relate roundness with sweetness and angular shapes with bitterness. :) :) :) According to sensory scientist Charles Spence, people make consistent matches between shape properties, and the generalisation that has now been documented across a range of food and beverage products, is that sweet is round while bitter is angular, the Guardian reported.For the study, participants were asked to taste chocolate samples with varying cocoa content and mark the scale according to how they think it reflects the taste.Spence and his team found that Lindt extra creamy milk chocolate, which contains 30 percent cocoa, and Cadbury Koko milk chocolate truffles were both more strongly linked with rounded shapes.While, Lindt 70 percent and 90 percent cocoa chocolates were associated with angular shapes and sharper sounds, the study discovered.The new find emerged after many people complained that the new Cadbury Dairy Milk bar, whose corners have been smoothed off, tastes too sweet as compared to the previous bars.While defending the new bar, a Cadbury spokesman asserted that there have been no changes in the recipe of the much-loved chocolate bar, but the round shapes were invented to make them melt in the mouth better.Source Quote Link to comment Share on other sites More sharing options...
emerglines Posted October 4, 2013 Share Posted October 4, 2013 Sweetness around ! Quote Link to comment Share on other sites More sharing options...
plaxo Posted October 19, 2013 Share Posted October 19, 2013 yes visual cognition affects the feeling of taste Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.