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India launches 'world's cheapest car'


Marik

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Ratan Tata unveils the Nano. Photograph: Manan Vatsyayana/AFP/Getty Images

India's Tata group has announced that the world's cheapest car, the Nano, will roll out of West Bengal state with a price tag of just 100,000 rupees ‑ £1,350 ‑ and will be exported to richer nations, beginning with Europe, in two years.

Ratan Tata, chairman of Tata Motors, said the car was originally designed to bring motoring to India's masses, but he was taken aback by the considerable interest in the west.

He said: "Initially we did not plan for this product to be marketed anywhere else but India or developing countries … I felt that the niche did not exist in the west. But now the present economic scene makes it somewhat more relevant in price."

The basic model has few frills, not even air-conditioning to deal with intense Indian summers. But Tata executives are convinced that with India's improving road network and a rising middle class the company could sell a million Nanos a year.

The emergence of the Nano has caused concern among green campaigners, who have warned of an environmental nightmare on India's roads. Although there are just 5m cars in use in India ‑ only seven in every 1,000 people own a car ‑ the roads are clogged with dozens of other vehicles.

The company expects to sell 100,000 cars this year before switching production to its new plant in Gujarat, which is capable of producing 250,000 units a year.

view.gif Source: guardian

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Wow I have seen some of them on the roads already!
should be the cars that run on compressed air. get up to 75 mpg i believe i saw a few months ago about. i have a very neg opinion on it so im going to leave it at that
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  • 2 weeks later...

I wouldn't buy a car without air conditioning. Is that the only part of the car missing?

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I wouldn't buy a car without air conditioning. Is that the only part of the car missing?

The costliest version LX has Airconditioning. The price is around $3600

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