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Tablets will be useless in 5 years - BlackBerry CEO


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BlackBerry's CEO thinks users will no longer want tablets within five years, claiming they "are not a good business model", adding that BlackBerry will be "the absolute leader in mobile computing."

By any account, the BlackBerry PlayBook - the company's first attempt at creating a mainstream tablet - was a disaster. It launched to mediocre reviews, was widely panned for launching with glaring omissions such as a native email client (relying instead on accessing email via a tethered BlackBerry handset), and sold in such tiny numbers (before 'fire sale' offers that, in some cases, saw devices being literally given away) that the company was forced to write down a $485m one-off charge to resolve the thorny issue of unsold inventory of the device.

It's perhaps unsurprising that BlackBerry isn't in any rush to get back into the tablet game. But what may raise an eyebrow or two are comments made by the company's CEO, Thorsten Heins, with regards to the future of the tablet market as a whole.

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Who needs a tablet when you've got a BlackBerry phone for all of your "mobile computing"?

Speaking at the Milken Institute conference in Los Angeles yesterday, Heins asserted his belief that the days of the tablet are numbered, implying that devices such as Apple's phenomenally successful iPad and other rivals like Samsung's Galaxy Tab range will soon be a thing of the past. "In five years, I don't think there'll be a reason to have a tablet anymore," he told conference delegates. "Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model."

As Bloomberg reports, Heins reiterated his ambitions for BlackBerry in the mobile space, as the company continues the rollout of its two BlackBerry 10 launch phones. "In five years, I see BlackBerry to be the absolute leader in mobile computing - that's what we're aiming for. I want to gain as much market share as I can, but not by being a copycat."

Whether BlackBerry can achieve superiority in "mobile computing" with only smartphone handsets remains to be seen, but this isn't the first time that we've heard Heins make comments with reference to that term. A few weeks ago, he revealed that the company had thought long and hard about adopting Windows Phone and Android for future BlackBerry products, but decided against them because they are "not mobile computing platforms". BlackBerry's vision in that regard, according to Heins, is to support users in being able to carry out all of the same tasks on their phone as they would on a PC.

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calguyhunk

And pray tell me Mr. Heins, Blackberries will still be around? Oh! The irony :o

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Tweety.Abd

He wouldn't have said it had Blackberry had been successful in the tablet market. He's just patting himself (or the company) on the back for the failure.

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  • Administrator

Either way, tablets are predicted to fail in a few years even by other statistical companies.

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I don't care what will happen in five years. I'm enjoying the present atm! :D

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Tweety.Abd

I don't care what will happen in five years. I'm enjoying the present atm! :D

+1

"I never think of the future - it comes soon enough" - Albert Einstein ;)

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calguyhunk

A. Einstein ;)

And who would that be? Never heard of this fellow. What does A stand for anyways? :tehe:

Either way, tablets are predicted to fail in a few years even by other statistical companies.

Hard to imagine tablets being totally discontinued by 2018, gotta say. :think:

Maybe not in it's present form, but surely, touchscreen devices of computations are here to stay for sure, methinks. Whether we have such TV remotes, control panels on refrigerators, AC/thermostat controllers, touchscreen net connected wrist watches, mobile phones or indeed in their current iterations as a secondary internet device or may even be fully integrated touchscreen controller for the much vaunted 'smart home' of the future maybe even with one of those folding screens! :D

Whatever be the form, tablets (touchscreen net connected devices) are probably going to stay come 2018 and beyond, IMO :)

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  • Administrator

Hard to imagine tablets being totally discontinued by 2018, gotta say. :think:

Maybe not in it's present form, but surely, touchscreen devices of computations are here to stay for sure, methinks. Whether we have such TV remotes, control panels on refrigerators, AC/thermostat controllers, touchscreen net connected wrist watches, mobile phones or indeed in their current iterations as a secondary internet device or may even be fully integrated touchscreen controller for the much vaunted 'smart home' of the future maybe even with one of those folding screens! :D

Whatever be the form, tablets (touchscreen net connected devices) are probably going to stay come 2018 and beyond, IMO :)

Sure. It's the tablet form-factor (and aim-factor :P ) that I'm talking about. Tablets' usage is said to inflate drastically, but, after a few days, it is said to start failing, as better, smaller and or more powerful alternatives are expected to take over.

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Either way, tablets are predicted to fail in a few years even by other statistical companies.

Tablets - will soon phase out but tablet form-factor (like the tab, note, ipad, or whatever) like the ones running android and ios will not. I've seen sales in our company surge a lot with these items.

The tablets we sold are with that Wind0ws 8 os. Maybe that caused the fail and future fail.

But all these, I say, it's too early to tell really. B)

edit:

@DKT27 I'm not sure if we agree on the same thing here. Just correct me if I happened to mistakenly misunderstood your side of view. I'm pointing to your last post just above my post.

On the topic:

Tablets form factor on the size of 7-8" started to have a wide adoption,

be it on restaurants for taking orders to taking notes on office meetings (which also functions as a smartphone, of course).

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He wouldn't have said it had Blackberry had been successful in the tablet market. He's just patting himself (or the company) on the back for the failure.

agree, :lol:

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