Survey: 33% with Digital TV & Internet Don't Think File-Sharing's Wrong

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Argues that content providers need to look at ad-supported business models and begin delivering content with a universal audience in mind rather than regional.

Ovum, a consumer research firm that specializes in "advising on the commercial impact of technology and market changes in telecoms, software and IT services," has produced a survey on illegal video downloads which concludes that despite efforts by content providers to provide "catch-up and archive TV services" many still flock to P2P networks and services to download video content illegally.

According to Ovum's Video Trends Survey, only one in three broadband consumers who also have digital TV say that illegitimate downloading is wrong and they would never watch a video illegally. Almost one-third admit to watching illegally downloaded content, although the majority of these (25% of the total sample) acknowledge that it's wrong. While only a very small minority (4% overall) download illegally on a regular basis, a significant proportion (15% on average, but ranging from 8% to 26% in different countries) believe it's not so wrong.

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