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Apple loses "iPhone" naming rights in Brazil


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Apple has made the iPhone brand a household name but if you happen to live in Brazil, Apple will no longer be able to sell its phone under that moniker after a losing a battle in court.

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Apple has made the iPhone brand a household name but if you happen to live in Brazil, Apple will no longer be able to sell its phone under that moniker after a losing a battle in court.

According to the report by globo.com, Apple has lost the right in Brazil to use the iPhone branding on any product that relates to a mobile phone. This will obviously have a huge impact for Apple in Brazil as it will have to rebrand it's mobile phone in that country as it has the lost the right to a company called Gradiente who acquired the name back in 2000.

The loss of the name has bigger implications for Apple than simply the mobile phone as products such as "Find my iPhone" would have to be renamed as well. As we reportedly previously, Gradiente began selling a phone in December called the iPhone.

The IPHONE (pictured above), as it is called, runs Android 2.3.4, has a 3.7in screen, features dual SIM slots, front and rear cameras (no indication on the sensor size) and is priced at $285.00 off contract.

We will be quite curious to see what Apple renames the iPhone in Brazil.

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if the names taken already in brazil how have apple bought out the name everywhere?

seems they copy'd the name i hope the company in brazil goes alot further and suggests apple to change the name everywhere!

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I've heard that Apple have scrapped their plans for the new children's iPod after realising that iTouch Kids is not a good product name.

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I've heard that Apple have scrapped their plans for the new children's iPod after realising that iTouch Kids is not a good product name.

Not a place to laught but, :lmao: Apple had it coming... What goes around, comes around, as the old saying is. :)

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nuthut, on 03 Feb 2013 - 08:06, said:

I've heard that Apple have scrapped their plans for the new children's iPod after realising that iTouch Kids is not a good product name.

Next thing you know Apple releases iPedo.

I'm sure our very own PedoBear will buy that.

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if the names taken already in brazil how have apple bought out the name everywhere?

seems they copy'd the name i hope the company in brazil goes alot further and suggests apple to change the name everywhere!

lol, dude just because you own a trademark in one country doesn't mean you own it in all which is the whole basis of how this company can use it in Brazil because they owned it in this country first. For example Apple had to pay a company in China for the trademark of "iPad".

In fact Apple didnt even own the "iPhone" name in US until they paid Cisco for it.: http://en.wikipedia.org/wiki/Linksys_iPhone

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Very good news. This is the first iPhone with Android OS! :lol:

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if the names taken already in brazil how have apple bought out the name everywhere?

seems they copy'd the name i hope the company in brazil goes alot further and suggests apple to change the name everywhere!

Iirc apple had to pay cisco because cisco had registered iphone way back too in the states....

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