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Windows 8 in-app advertising shown off by Microsoft


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Microsoft is showing off how a number of high profile Windows 8 apps will include in-app advertising features, including videos and interactive elements from companies like Delta and Jeep.

When Windows 8 officially launches, just three weeks from today, you will likely want to download a number of Windows 8 apps for news, weather and other information. Microsoft is working to make deals with a number of Windows 8 app developers that will offer in-app ads that will include video and interactive features.

Microsoft showed off these concepts in a new blog post and video on the Microsoft Advertising blog as part of its Advertising Week marketing push in New York City this week. The video shows how the ads are placed inside the apps. For example, a Delta ad with video footage has been put into the official NBC News ads. Microsoft states:

When in the NBC News app, a user can initiate the ad by touching on the Delta tile so that it expands up the screen. The user can swipe ‘up’ to continue a visual journey of a travel experience—from checking in at the airport, to bags going up the ramp, until the plane is up in the sky—that is simple and aspirational. Once the experience is closed, users are returned to the NBC News app content.

Other examples mentioned include a including an ad for the athletic store Finish Line in the official Los Angeles Times Windows 8 app, a Jeep ad inside the Windows 8 app for AccuWeather app and even a Goldfish Crackers ad that's been put inside the Slacker Radio Windows 8 app. It will be interesting to see the reactions to these advertisements by Windows 8 users after the OS launches on October 26th.

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If they are going to do advertising, I'd rather have it completely free than pay $40 / $70 (only for small amount of time) for it.

Android has ads in apps too. But that's why I stay off the WiFi most of the time, the ads don't work without the internet. Computers however, have internet hooked up 24 hours (depends on how much time it's ON). And it's unlikely one will switch off the internet just for ads.

Do note: Android ads are going bad day by day. Some apps are having very aggressive approach for them.

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Now I know why they added the new "feature" in Windows 8, that restores your hosts file automatically if you block ads, nicely done MS. :rolleyes:

@DKT:

Well, root+Adfree and no ads anymore, I know its bad for Devs, but I pay for apps that are good anyway.

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Now I know why they added the new "feature" in Windows 8, that restores your hosts file automatically if you block ads, nicely done MS. :rolleyes:

@DKT:

Well, root+Adfree and no ads anymore, I know its bad for Devs, but I pay for apps that are good anyway.

lol. I was thinking exactly. :P But nah, I don't think MS would do like this.

Rooting = warranty void. :(

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Rooting = warranty void. :(

If you know how to unroot or get back to stock firmware/recovery then you will never have problems with warranty incase of samsung phones...

rooting/unrooting and flashing stock roms using odin is quite easy and untraceable especially with samsung (atleast in my experience)...

just read through xda forums for your model and try it when you feel confident...

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Rooting = warranty void. :(

If you know how to unroot or get back to stock firmware/recovery then you will never have problems with warranty incase of samsung phones...

rooting/unrooting and flashing stock roms using odin is quite easy and untraceable especially with samsung (atleast in my experience)...

just read through xda forums for your model and try it when you feel confident...

I see. But I have HTC.

HTC makes it easier by offering their own boot-unlocker. To download it, you have to send them your phone details. Which, in return, go to HTC registry as rooted and warranty void. Whenever a person goes to HTC service center, they refuse to take it if it's unlocked, even if it's returned back to stock ROM.

Thanks to HTC's official method of rooting, people on HTC device don't concentrate on any other ways to root, anymore.

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I see. But I have HTC.

HTC makes it easier by offering their own boot-unlocker. To download it, you have to send them your phone details. Which, in return, go to HTC registry as rooted and warranty void. Whenever a person goes to HTC service center, they refuse to take it if it's unlocked, even if it's returned back to stock ROM.

Thanks to HTC's official method of rooting, people on HTC device don't concentrate on any other ways to root, anymore.

thats sad... thats the reason why I sold my htc wildfire s to get samsung galaxy s2... i guess you will be stuck with an unrooted phone till warranty period runs out... :mellow:

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Rooting = warranty void. :(

If you know how to unroot or get back to stock firmware/recovery then you will never have problems with warranty incase of samsung phones...

rooting/unrooting and flashing stock roms using odin is quite easy and untraceable especially with samsung (atleast in my experience)...

just read through xda forums for your model and try it when you feel confident...

I see. But I have HTC.

HTC makes it easier by offering their own boot-unlocker. To download it, you have to send them your phone details. Which, in return, go to HTC registry as rooted and warranty void. Whenever a person goes to HTC service center, they refuse to take it if it's unlocked, even if it's returned back to stock ROM.

Thanks to HTC's official method of rooting, people on HTC device don't concentrate on any other ways to root, anymore.

Unlocking is different than rooting. Once you unlock, your warranty is definitely VOID (whether it be Asus, HTC, etc.).

Rooting can be done with exploits a lot of the time.... and it doesn't render your warranty void. You can almost always restore to a non-rooted condition if you need warranty service by re-flashing the firmware.

It would drive me crazy not having root capabilities on my tablet. I use it to block all ads via Ad Block in ROM Toolbox Pro.

It's really a bunch of BS that Microsoft wants to sell our desktop to ad companies. This isn't some open-source software, they are making us pay for the OS. Hopefully someone figures out how to disable their ad service.

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thats sad... thats the reason why I sold my htc wildfire s to get samsung galaxy s2... i guess you will be stuck with an unrooted phone till warranty period runs out... :mellow:

I see. Well, I bought HTC One V just couple of months ago. And I like it. :)

Unlocking is different than rooting. Once you unlock, your warranty is definitely VOID (whether it be Asus, HTC, etc.).

Rooting can be done with exploits a lot of the time.... and it doesn't render your warranty void. You can almost always restore to a non-rooted condition if you need warranty service by re-flashing the firmware.

It would drive me crazy not having root capabilities on my tablet. I use it to block all ads via Ad Block in ROM Toolbox Pro.

It's really a bunch of BS that Microsoft wants to sell our desktop to ad companies. This isn't some open-source software, they are making us pay for the OS. Hopefully someone figures out how to disable their ad service.

Isn't unlocking the bootloader the first part of rooting? Yes, there are other methods, but none are as safe and good as official way of HTC.

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thats sad... thats the reason why I sold my htc wildfire s to get samsung galaxy s2... i guess you will be stuck with an unrooted phone till warranty period runs out... :mellow:

I see. Well, I bought HTC One V just couple of months ago. And I like it. :)

Unlocking is different than rooting. Once you unlock, your warranty is definitely VOID (whether it be Asus, HTC, etc.).

Rooting can be done with exploits a lot of the time.... and it doesn't render your warranty void. You can almost always restore to a non-rooted condition if you need warranty service by re-flashing the firmware.

It would drive me crazy not having root capabilities on my tablet. I use it to block all ads via Ad Block in ROM Toolbox Pro.

It's really a bunch of BS that Microsoft wants to sell our desktop to ad companies. This isn't some open-source software, they are making us pay for the OS. Hopefully someone figures out how to disable their ad service.

Isn't unlocking the bootloader the first part of rooting? Yes, there are other methods, but none are as safe and good as official way of HTC.

No, unlocking the bootloader isn't the first part of rooting. Unlocking the bootloader is only if you are planning on running custom ROMS.

You can root your device without unlocking it, people do it all the time. It gives you more control over your device, and let's you run apps like Lucky Patcher to crack apps.

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No, unlocking the bootloader isn't the first part of rooting. Unlocking the bootloader is only if you are planning on running custom ROMS.

You can root your device without unlocking it, people do it all the time. It gives you more control over your device, and let's you run apps like Lucky Patcher to crack apps.

I see. Means it searching/reading time for me. Most certainly I'll like to root. :)

Anyway the service guys will come to know about it?

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No, unlocking the bootloader isn't the first part of rooting. Unlocking the bootloader is only if you are planning on running custom ROMS.

You can root your device without unlocking it, people do it all the time. It gives you more control over your device, and let's you run apps like Lucky Patcher to crack apps.

I see. Means it searching/reading time for me. Most certainly I'll like to root. :)

Anyway the service guys will come to know about it?

Nope, usually it's done via an exploit in Android. You can just re-flash the stock firmware and it'll look like it was never rooted. :)

I had to do that when my Asus tablet needed a repair. Worked like a charm :showoff:

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There's a way to root your phone without having any warranty issues on Samsung Galaxy SII & SIII. Just download the 'Triangle Away' app by Chainfire, and reset your binary count and it'll be as good as new :)

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Nope, usually it's done via an exploit in Android. You can just re-flash the stock firmware and it'll look like it was never rooted. :)

I had to do that when my Asus tablet needed a repair. Worked like a charm :showoff:

I checked today morning, and it seems there are no exploits available for my phone. There is one, but only works on 4.0.1 and 4.0.2. I believe my phone came with 4.0.3, in addition to keeping it updated.

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